Hey crew, check-in time 👀 What were your weekly wins? What’s on deck for the weekend? And what’s one goal you’re aiming at for next week? Yesterday, I went on a helicopter ride in Galveston, Tx at the bottom of the Unites States. I got to see a house that Beyoncé owns. A boat from World War 1. The 1st Navy ship. The oldest ship to Sail to date. Plus Dolphins, Turtles, Sea Life. It was a beautiful experience. As always, I made sure to capture footage not just for the memory, but to turn into content that will help promote the group and run promo videos. 👉 Teaching point: Every experience can be repurposed into value if you’re intentional. Don’t just do document. That’s how you multiply impact without multiplying effort. Content really changes the game because one clip isn’t just one piece it can be the seed for many. A single video can be trimmed, captioned, remixed, or paired with new audio to create a whole lineup of fresh posts. You don’t need a huge production setup or endless new ideas just the willingness to capture moments and repurpose them. Content isn’t hard; it’s recycling with creativity.