Classroom · Open a coffee shop

Welcome to the channel

Here's what you will learn in our community

Start here before you spend a penny!

I don't want you to spend a penny until you have truly decided that coffee shop ownership is right for you. This course will cover the true realities of ownership. - Is Owning A Coffee Shop Right For You? - The Reality Of Running A Coffee Shop - The Biggest Mistakes New Owners Make - What Makes A Coffee Shop Successful? - Coffee Shop vs Coffee Cart vs Trailer vs Kiosk - Choosing Your Business Model - Download: Coffee Shop Startup Checklist

Creating a concept

You may have an idea, but will you build something customers actually want? This course will cover the following classes... - Finding Your Target Customer - Choosing Your Brand - Naming Your Coffee Shop - Creating Your USP - Interior Design Inspiration - Coffee Shop Themes - Building A Menu Around Your Brand

Unlock at Level 1

or Upgrade to Standard

The numbers

The most important part of your journey is understanding your numbers. You can not achieve success without getting your numbers right. We will cover... - How Much Does It Cost To Open? - Building Your Startup Budget - Understanding Gross Profit - Understanding Net Profit - The golden ratio - Labour Percentages Explained - Food Cost Percentages - Coffee Margins - VAT Explained - Cashflow - Break-even Analysis - How Many Coffees Do You Need To Sell?

Finding the right location

You may have the best concept, the financial plan locked in and thinking you're all set. But without the right location it means nothing. In this course we will cover the following... - What Makes A Great Location? - Footfall Explained - Residential vs Office Locations - Visibility - Parking - Competition - Viewing Commercial Properties - Negotiating Rent - Understanding Commercial Leases

Designing your coffee shop

Having a great theme and concept is great, but how do you lay it all out in the best way in to maximise sales & efficiency, whilst keeping a safe & welcoming environment. In this course we will cover... - Designing Your Bar - Workflow - Counter Heights - Customer Flow - Seating Layouts - Storage - Accessibility - Lighting - Music - Toilets

Equipment

This is the fun bit. Figuring out what equipment you need can be a minefield. There's equipment for every budget and scenario. This course will cover... - Espresso Machines - Bean To Cup vs Traditional - Grinders - Water Filtration - Ice Machines - Refrigeration - Dishwashers - Till Systems - Glasswashers - Furniture - Buying Used Equipment - Leasing/ financing Equipment

Building your menu

This could make or break you, you may think you make the best toasted teacakes in town, but does anyone actually want to buy them? Then there pricing your menu which can be tough with ever increasing costs. We delve in to menu design and pricing in this course... - Pricing your menu - Coffee - Tea - Matcha - Hot Chocolate - Cold Drinks - Food - Pastries - Grab & Go - Healthy Options - Supplier Costs - Waste Reduction

Choosing suppliers

Building a solid supplier list will be essential for a smooth operation long term. Coffee being number one of course. With so many to choose from, where do you start? We will cover the following in the suppliers course... - Choosing a Coffee Roaster - Milk Suppliers - Food Suppliers - Packaging - Cleaning Supplies - Negotiating Better Prices - Building Supplier Relationships

Hiring Staff

Ideally you want to be busy enough that you have to hire staff to keep the operation flowing. But people are the most difficult thing to deal with in business. In this course we will cover... - Recruitment & Interviews - Wages & employment types - Training - Creating operating procedures - Customer Service - Managing Staff - Rotas - Holiday - Payroll Basics

Marketing

We've covered so much, but now you're getting closer to opening, how does anyone know you exist? Beyond just opening the doors, theres so much you can do to build awareness and excitement at all budgets. This course includes... - Google Business Profile - Website - Social Media - TikTok - Instagram - Local Marketing - SEO - Opening Offers - Getting Your First Reviews - Loyalty Schemes

Running the business day to day

Once you've opened, it doesn't stop there. Now you need to have processes in place to run your business successfully. This course will cover... - Opening Procedures - Closing Procedures - Payment Handling - Ordering schedules - Waste - Cleaning - Food Safety - HACCP - Maintenance - KPIs - Daily Numbers

Growing the business

'Open a coffee shop' might just mean opening another. How do you grow from here? Is it with multiple units, increasing floor space or something else? This course will cover... - Increasing Spend Per Customer - Reducing Labour Cost - Reducing Waste - Improving Coffee Quality - Adding Catering - Opening A Second Site - Coffee Trailers - Wholesale - Consulting - Franchising

Unlock for $50

or Upgrade to Premium

Resources library (templates & downloads)

Startup Budget Calculator P&L Template Break-even Calculator Labour Calculator Margin Calculator Equipment Budget Supplier List Floor Plans Menu Templates Staff Handbook HACCP Cleaning Schedule Opening Checklist Closing Checklist Risk Assessment Mystery Shopper Template Event Forecast Calculator (the one we built) Coffee Shop Financial Forecast Menu Costing Tool

BONUS - Understanding Coffee

Where Coffee Comes From How Coffee Is Processed Roasting Different Origins Espresso Extraction Milk Texturing Latte Art Filter Coffee Matcha Raw Cacao Coffee Tasting Visits To Roasters Behind The Scenes

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