Social media audit · Online Biz Growth (No Social)

Social media audit

Right now, social media feels like a tool in my business.

It’s taken me since September of last year to be able to say that and I am damn proud of myself!

I used to have the same toxic relationship with social media that I’m sure a lot of you have had at one time. I scrolled endlessly, getting sucked into online verbal vomit battles that did nothing but stress me out, make me mad, and suck my time. Last year, I decided that toxic relationship needed to go, and just like all toxic relationships they are HARD to get out and away from! It took a lot of work, and a lot of time spent trying different tools that would limit my access to social media (which I still thought I ‘needed’ for business purposes) Truth is, when I did a social media audit last year, I realized I had made less than $200 directly from social media posting. $200? That’s what I was trading for my sanity and my peace? UH NO THANK YOU.

So social media and I broke up. He came sniffing back around often, (like most abusive partners do when they can find you) until I finally helped him see that we were just NOT going to be together. EVER. AGAIN. I don’t care about his algorithm or any of the rest of the 99.999% of the platform that is designed to be addictive.

Then what do I mean by social media is a tool? I mean it’s a great place to engage in groups that give me access to information that is helpful for my current business focus. Such as the bundle/summit groups that I’m in and a podcast hosting/guesting group I’m in. Last week was a pitch week, so I probably spent maybe an hour on Facebook looking at the newer posts in those groups to find aligned podcasts to guest on, and aligned bundles and summits to apply to participate in. (I built my own custom GPT to help me with deciding fit so all I’m doing is skimming, copy & pasting, and opening whatever link is attached.) Most weeks it’s less than 10 minutes total and I check 3 things. 1. What I’ve been tagged in (just me, not everyone) 2. What my husband has posted (he tends to post when he’s had an epiphany about something because he communicates best through writing) 3. What my best friend has posted (she’s an attorney who almost exclusively posts hilarious legal memes) Another beautiful thing my shamanic practice has helped me with. Unplugging from the social media matrix and seeing it for what it is. A control tool.

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