11d • 🎤 General discussion
Why Most Businesses Fail
Your first sentence decides if the rest will ever be read.
Think about it, how many emails, reports, and LinkedIn posts die in the first line because they fail to spark curiosity?🤔
In business writing, the first sentence isn’t just an opener.
It’s a gatekeeper.
Here’s why it matters more than most professionals realize:
- Attention is scarce. Executives skim, not read. If your first sentence doesn’t grab them, you’ve lost the chance to persuade.
2. Tone is set instantly. A dull opener signals a dull message. A sharp one makes the reader lean in.
3. Clarity creates trust. If the beginning is confusing, the rest won’t be taken seriously.
So, how do you write first sentences that hook?
✔️ Start with a surprising fact.
✔️ Ask a question they have to answer in their head.
✔️ State the problem they’ve been ignoring.
✔️ Be bold enough to make them curious.
Here’s a quick test: After reading your first line, would you keep reading?
If not rewrite it.
Because in business, the first sentence can be the difference between…
📉 A document that gets skimmed and forgotten.
📈 Or one that gets read, remembered, and acted on.
What’s the most memorable first sentence you’ve ever read in business writing?. Drop it in the comment session
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Why Most Businesses Fail
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