I recently received an email from USA haircare company Veganic Hair asking me to make two videos for Gifted Collab which will be run as paid ads without any compensation and then if the ads will perform well then I might get a retainer and some payment.
What pisses me off as a UGC creator is a brand's audacity to ask for a video to run as a paid ad without any compensation. It's disrespectful as I put in my time, and effort and pay taxes. Paid ads generate direct revenue for the brand and it’s only fair that creators are compensated for contributing to that success. I was asking super low as a test video package for 80 euros per two videos and the brand didn’t agree. I don’t believe that such a brand doesn’t have any marketing budget. I don’t think 80 euros is big money in USA.
I said to the brand that I’d be happy to create one video as part of a gifted collaboration, but only for organic use on my personal social media profile, where I would tag the brand or I can send a watermarked video for review. If the brand would like to use my content for paid ads, I expect to negotiate usage rights and proper compensation.
What do you think about it? Would you accept to make two paid ad videos for a brand without any compensation? Have you had a similar experience?