I recently made a video presentation for a mother and her son, helping them get started with their NIL Journey I wanted to share a summary of the content with the group. …. Important Information: 1. The Student-Athlete is a Freshman Men’s Basketball player for a Division I School 2. He is reserved / an introvert (Like many of us :) …. Step 1: Connect with the school’s athletic department and see if they partner with companies like OpenDorse. These companies as the middle man between departments and companies, to help athletes land NIL Deals. Step 2: Set realistic expectations with athlete. Help them develop the right frame in their mind, on what “success” will look like. For 98% of athletes, it WONT be Company A calling to offer 100K NIL Deal For 98% of us, it will be the freelancer mentality. Hustle for opportunities. Hustle for work. Build a network. Provide free value. Provide more free value….then more free value. Step 3: Build an attractive brand on social media Reach out to local Non-Profits and ask if you can partner with them to promote their goals / initiatives / events. For example: The local special olympics community has a big event in a few months. You reach out and ask if you can help promote the event through your social media accounts. You help local Non-Profits!!! Which is the #1 reward. You promote their mission You give to the community You build an attractive personal brand Step 4: Do it again Step 5: Do it again Step 6: Do it again Step whenever: Then eventually, after the right degree of rewarding work, you have built a GREAT book of business that companies will be attracted to This book of business, and your willingness to provide value, for free, will open up a TONNNNNN of NIL opportunities. To Summarize: Provide value for free Build an attractive brand on social media Do it again Watch how your NIL success compounds

5-in-5 Rule The NCAA is considering a new rule change that would impact the eligibility of all college athletes. In summary, each athlete would have 5 years of eligibility , in a 5 year span. The NCAA would then seek to eliminate redshirt years, and other waiver’s of eligibility. This idea has gained a lot of traction, because a former junior college player, now QB at Vanderbilt, was granted a preliminary injunction, to have an additional year of eligibility. …. How does this impact you / your child? Assuming your son or daughter is younger than a senior in college, that means they get an additional year of eligibility.. From a NIL standpoint, that’s one more additional year of NIL opportunity…which can be significant!! We will watch for how this ruling plays out during the summer. https://sports.yahoo.com/college-sports-leaders-mulling-5-in-5-rule-to-eliminate-redshirts-waivers-and-other-exemptions-211750014.html

Would love to create a good thought web of NIL stories. Anybody have any experiences, advice they’ve received, stories they’ve heard, that would benefit interested athletes or parents?!

In today’s world, your social media can help you get ahead or hold you back. If you want to get NIL deals, you need to have a clean and professional profile. People who hire or partner with athletes will look at your social media, so it’s important to show who you are in a positive way. This guide will help clean up your online presence. Let’s make your social media a great tool for your future!

How's everyone doing?! Wanted to share some thoughts on how to best frame the NIL landscape some. This will apply to you / your athlete. I hope this helps!! :)