We’ve been conditioned to believe that transformation comes from information. Buy the course. Read the book. Watch the masterclass. But here’s what nobody tells you: knowledge without connection is just noise. Yesterday, a student shared something that reminded me why I do what i do. He wasn’t celebrating closing a massive deal or hitting some arbitrary revenue milestone. He was proudly sharing how he’s eating cleaner, exercising daily, and experiencing a fundamental shift in his mental state. Not because I gave him a meal plan or workout routine—but because real connection created the environment for him to choose better. That’s the difference between education and transformation. If you want to experience what real connection and execution-focused training can do for your life, join us at Neural Sales Academy.

Let's get better and make bread and save lives!

Good afternoon everyone! Below you'll find a six minute class snippet from a live setting fundamentals class hosted last Wednesday, which lasted for about 2 1/2 hours. We had live mock calls, mock call reviews, tonality practice, as well as multiple Gen Z examples in which we were able to apply all the fundamentals discussed in the class previously. This is an exciting opportunity for all of you in here that have not pulled the trigger on the Mentorship yet, to take FREE advantage of all the things we discuss weekly as a group, as well as during your one-on-one time with me and/or Coach Livi. Feel free to message me if you have any questions about this snippet, or if you would like to come to a free class or consider one-on-one training! The mentorship purchase's biggest advantage is our placement GUARANTEE, in which we go out on your behalf and secure you a position setting or closing for other coaches, businesses, and more! -- JJ

Let me hit you with something that'll make you rethink most organization's entire sales operation: Your setter is more important than your closer. I know that sounds crazy. But hear me out. Think about it like this: You could have the greatest closer in the world on your team—someone who converts at 50%+ and knows every framework inside and out. But if your setter can't get qualified prospects TO that closer? Or worse, if they're burning leads before they even hit the call? You're dead in the water. Here's what most sales companies miss: The setter is your company's FIRST human contact with a prospect. Not the ad. Not the landing page. Not the email sequence. The setter. That means everything—and I mean EVERYTHING—about how your prospect perceives your company is shaped in that first 3-5 minute conversation: - How professional do we sound? (Tone, energy, confidence) - Do we actually care about them? (Pace, listening, respect) - Are we legit or just another sales pitch? (Qualification, not desperation) - Is this worth their time? (Value framing, urgency without pushiness) If your setter shows up sounding like a robot reading a script? Dead. If they're talking too fast because they're nervous? Dead. If they're not qualifying properly and just booking anyone with a pulse? Dead. (And now you've wasted your closer's time AND burned a lead.) Here's the truth: A bad setter will tank your show-up rates, destroy your brand reputation, and create a revolving door of unqualified appointments that frustrate your closers and kill morale. But a GREAT setter? They're setting up your closer for the easiest close of their life. The prospect shows up pre-framed, excited, qualified, and ready to buy. What makes a great setter: ✅ They sound human, not scripted ✅ They match energy and pace to the prospect ✅ They ACTUALLY qualify (not just book) ✅ They build micro-rapport in seconds ✅ They respect the prospect's time and intelligence ✅ They handle objections without being pushy