Let me hit you with something that'll make you rethink most organization's entire sales operation: Your setter is more important than your closer. I know that sounds crazy. But hear me out. Think about it like this: You could have the greatest closer in the world on your team—someone who converts at 50%+ and knows every framework inside and out. But if your setter can't get qualified prospects TO that closer? Or worse, if they're burning leads before they even hit the call? You're dead in the water. Here's what most sales companies miss: The setter is your company's FIRST human contact with a prospect. Not the ad. Not the landing page. Not the email sequence. The setter. That means everything—and I mean EVERYTHING—about how your prospect perceives your company is shaped in that first 3-5 minute conversation: - How professional do we sound? (Tone, energy, confidence) - Do we actually care about them? (Pace, listening, respect) - Are we legit or just another sales pitch? (Qualification, not desperation) - Is this worth their time? (Value framing, urgency without pushiness) If your setter shows up sounding like a robot reading a script? Dead. If they're talking too fast because they're nervous? Dead. If they're not qualifying properly and just booking anyone with a pulse? Dead. (And now you've wasted your closer's time AND burned a lead.) Here's the truth: A bad setter will tank your show-up rates, destroy your brand reputation, and create a revolving door of unqualified appointments that frustrate your closers and kill morale. But a GREAT setter? They're setting up your closer for the easiest close of their life. The prospect shows up pre-framed, excited, qualified, and ready to buy. What makes a great setter: ✅ They sound human, not scripted ✅ They match energy and pace to the prospect ✅ They ACTUALLY qualify (not just book) ✅ They build micro-rapport in seconds ✅ They respect the prospect's time and intelligence ✅ They handle objections without being pushy

Learn to close high-ticket deals without pressure, scripts, or feeling like a sleazy salesman. Neural Sales Academy is where beginners become $10K-$20K/month closers — using psychology, connection, and frameworks that actually work under pressure. What you get inside for ONLY $33: ✓ Word-for-word scripts (setting + closing) ✓ Weekly live training calls with JJ ✓ Mentorship Class Snippets ✓ Mock call practice with other members ✓ Job board with high-ticket sales positions ✓ Mindset training to eliminate call anxiety ✓ A community of warriors who have your back Most people are addicted to education but allergic to execution. We’re the opposite. Ready to transform your income? Join now!