Your Ministry is Calling. Are You Listening?
Your Ministry is Calling. Are You Listening?
(The day everything changed for me)
Friends, I hate watching Christian artists waste their God-given gifts. And honestly? I hate knowing I used to do the same thing and was even part of the problem.
I watched artists buy expensive gear, pour money into bad buses and bad promotions, and chase record deals—full of hope—only to end up right where they started, with a silent phone and an empty calendar. Not because their music wasn’t good enough. Not because they “failed.” But because they were chasing the wrong thing… just like I was.
For years, I coached artists (and myself) on industry strategies, thinking I was helping. And perhaps I was helping… a little. Maybe a few more followers, a slightly better demo—but nothing real or lasting. Nothing eternal. Every new strategy felt like “this might be the one,” and then… silence. It made me feel like I was letting down the very people God had called me to serve.
That went on for a couple years.
Then one night, I was talking with a wise old pastor after a small church service, and he said something I’d heard before but never truly heard:
“Any time you put all your focus on the music, the anointing gets quieter.”
And for some reason… that night it hit me like a ton of bricks.
I committed to focus on the ministry behind the music. I followed His leading, even when it didn’t make “industry sense.” And in six months, my ministry transformed. More opportunities. Deeper connections with audiences. Lives genuinely changed. And support like I’d never seen.
No chasing trends.
No begging for attention.
Just putting the ministry first and letting the music follow.
The opportunities to help others flooded in. And it lit a fire in my soul. A fire to raise up 1000 Artists who are committed to ministry impact, using their music as a vessel. Awards, main stages, charting radio songs, and accolades would no longer be the goals. Rather, those would become symptoms of doing ministry and music right.
Im so grateful for my mentors. They taught me things no music business textbook ever will. Things that finally explained every unanswered prayer, every closed door, every “Why isn’t God blessing my music?”
I became Gospel Road Coach.
I organized everything God showed me, simplified it, and built a roadmap for artists like you.
Since then, hundreds of artists have discovered their unique calling, booked more meaningful events, and reached thousands for Christ—not because they “tried harder,” but because they finally started with the real foundation: ministry.
My friend, I won’t say I’ve done it all… but I’ve done a lot!
Showcases. Networking events.
Every marketing gimmick. Everything that was supposed to get me “discovered.” But listen…
It’s the ministry.
It has ALWAYS been the ministry.
If you start anywhere else, you’re wasting your time and your calling—just like I wasted mine.
And here’s what makes me different:
I don’t hand you a rulebook and walk away.
I MENTOR you.
In a way that finally connects.
In a way you’ll never forget.
In a way that lets you partner with God in your music for LIFE.
Your dream of a thriving music ministry isn’t far away.
It’s right there.
Waiting for you to finally start in the right place.
And my friend… you ARE ready.
You always were.
Take this one step. Join me for the 2026 Revelation Masterclass. Then, we will connect for a private 1-on-1 coaching session and unlock the ministry God has waiting for you.
Link in bio and 👇 ⬇️ 👇
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Paul Secord
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Your Ministry is Calling. Are You Listening?
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