TL;DR: This article proves SEO is powering ChatGPT's answers. Us SEOs are used to get point at the next thing to fall with every new update to the internet. Since about last year, with the arrival and increasing use of AI I've heard so many times "SEO is dead, AI will be doing all the searches by [insert day of next week here]". Yet, the need for SEO has boomed in the same time frame. I never understood why people wants AI to kill SEO so bad. By the way AI has been explained to me I've always thought it to be just faster Google as it takes basically everything it can get its claws on and formulate an answer based on that information; ergo, Search Engine Result Pages. Proof of this, at least with one AI, came out late last month in this beautiful article, which exposes ChatGPT uses up to 80% of Google Snippets to generate answers. Yes, AI has arrived to make SEO processes easier and faster, but SEO is still what keeps AI results relevant and I hardly see that changing. Do you also think SEO is on its way out?

Hey guys, Mike recently went on a podcast to chat about AI. Definitely worth the watching. ☺️ https://youtu.be/JNijkPS4dVc?si=NPMYTtPWKevybFuI

https://fortune.com/2025/08/31/accenture-ceo-julie-sweet-ai-advice-success/

Remember Napster? Well its back https://napsterai.com/spaces/intro?_gl=1*zk63ux*_gcl_au*MTQzNTg2MzEwOC4xNzU2MzQzNTI2

Here are my key takeaways. OpenAI isn’t building a product. They’re building a platform. The internal memo outlining the ChatGPT strategy for 2025/26 makes one thing clear: It’s not about a better chatbot. Not about smarter answers. It's about a new operating system for humans. The plan: By 2026, ChatGPT is to become the interface for everything. It says: “ChatGPT will replace search engines, browsers, etc. step by step.” ➡️ Internet ➡️ Communication ➡️ Tools ➡️ Decisions OpenAI never wanted to build a SaaS model.The Plus and Team subscriptions were never the goal, more of a side effect. According to the memo, even an obstacle. 🔴 Because they want to build something bigger. One analogy could be: They don’t want to just integrate into iOS or Android, they want to be like a new iPhone. That’s also why they acquired IO Products, they want to pursue a new path with their own device. They also express a direct fear of Apple, Google, Microsoft because they worry these companies will block them(by pushing their own AIs and shielding users). That’s why they want to build their own platform. Anything else makes them too dependent. What this means for software developers: ⭕ Your app may soon no longer need a user interface, just an API. ChatGPT will handle the rest. The key question for me: Which apps will survive this shift when the only access is through ChatGPT? One crucial line from the paper:🔺 All human-computer interactions can run through ChatGPT. 🔺 (Or at least be orchestrated through it!) The way I see it now: OpenAI already has the users but not yet the platform. At their current development speed, it wouldn’t surprise meif the first signs appear with GPT-5 in August,and a year from now, everything looks completely different again.