21d • 💬 General Discussion
Mockup ad campaign
📊 Mockup Test – CPC Rising / Spend Concentration Question
Context:
I’m currently 3 days into a mockup test campaign (started Thursday, now Saturday).
- 10 ads (10 mockups)
- $12.50/day total budget
- Advantage+ Audience & Placements ON
What’s happening:
- One ad is taking all the spend
- Spend on that single ad: $30.42 total
- CPC started around $1.20–$1.30, now gradually rising to $1.90
- The other 9 mockups have received $0 spend
My concern:
At this point, it feels like I’m:
- Getting confirmation that this one mockup isn’t a winner
- But not giving the other 9 creatives any opportunity to enter the auction
I understand Meta will favor what it thinks is the strongest signal early, but I’m trying to decide the best move with ~36 hours left in the test window.
My question to the group:
Given this situation, would you recommend:
- Letting it run through the weekend to complete the test and gather full data
- Pausing this one ad now so spend can redistribute and test other mockups
- Killing the campaign entirely and relaunching with a different structure (ex: fewer ads per set)
Basically trying to balance:
- Not cutting too early
- But also not burning the rest of the budget on a clear non-winner
Would appreciate hearing how you’d handle this based on your experience. 🙏
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Mockup ad campaign
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