📊 Mockup Test – CPC Rising / Spend Concentration Question Context: I’m currently 3 days into a mockup test campaign (started Thursday, now Saturday). - 10 ads (10 mockups) - $12.50/day total budget - Advantage+ Audience & Placements ON What’s happening: - One ad is taking all the spend - Spend on that single ad: $30.42 total - CPC started around $1.20–$1.30, now gradually rising to $1.90 - The other 9 mockups have received $0 spend My concern: At this point, it feels like I’m: - Getting confirmation that this one mockup isn’t a winner - But not giving the other 9 creatives any opportunity to enter the auction I understand Meta will favor what it thinks is the strongest signal early, but I’m trying to decide the best move with ~36 hours left in the test window. My question to the group: Given this situation, would you recommend: 1. Letting it run through the weekend to complete the test and gather full data 2. Pausing this one ad now so spend can redistribute and test other mockups 3. Killing the campaign entirely and relaunching with a different structure (ex: fewer ads per set) Basically trying to balance: - Not cutting too early - But also not burning the rest of the budget on a clear non-winner Would appreciate hearing how you’d handle this based on your experience. 🙏