A lot of people ask “okay, but how do I actually do primary marketing?” So I want to share a few very practical frameworks you can use right away, no big audience, no fancy tools. Framework 1: The 5 Conversation Rule Your goal is to have just 5 real conversations with people who fit your target audience. Ask them things like: What are you currently struggling with? What have you tried already? What feels frustrating or confusing right now? You’re not selling anything at this time, you’re listening to them. By conversation 5, you’ll already start seeing patterns. Framework 2: The “Before / During / After” Questions This helps you understand their journey. Before: What was happening before this became a problem? During: What makes this hard or stressful right now? After: If this were solved, what would change? This gives you powerful language for content and offers that you want to put out. Framework 3: Pattern Tracking (This Is Key) Write down repeated words, emotions, and frustrations. When multiple people say the same thing in different ways, that’s bingo. Those patterns become your messaging. Framework 4: Community Listening Go where your audience already hangs out and just observe:• Listen to questions that are asked repeatedly• Lookout for posts that get the most engagement• Lookout for what they complain about? You don’t always have to ask them, sometimes listening is enough. Primary marketing doesn’t need to be complicated. It just needs to be intentional. Drop a comment and tell me what would help most.

Some people think marketing is just posting once and hoping the universe sends customers. If only it were that easy, right? Marketing actually has categories, and each one does something different: - Organic Marketing → the “slow and steady trust builder” - Paid Marketing → the “let’s get famous quickly” option - Relationship Marketing → the “talk to humans” strategy - Website/Brand Marketing → the “I look legit, I promise” approach They all work, but not for the same goals. Your business might need trust. Or visibility .Or better branding. Or more conversations. Once you know the right one for your business, things stop feeling like guesswork. If marketing is confusing you or stressing you out, ask away.

(Don’t want to read? Scroll to the bottom to watch my video on this) “If you were miserable on the journey, the destination will never fulfil you.” Is a quote I often say to myself… Even had it stuck to my wall one time. Cause what is the point really of you achieving success but you hated the journey there? Do you know the story of Mike Tyson and the belts? There is a video on YouTube of you search it up. He calls the belts he worked really hard for his entire young life, “Worthless.” The reason why was how he obtained them, he hated the journey, and these belts are worthless because of that. Of he had of prioritised enjoying his journey, then they still mean something. This should be a reminder to you, to have a good time along the way. Whether your goal is scaling your business to $10k a month, building muscle, running a marathon, having a fight or whatever. Enjoy the journey, it is not about achieving the goal and getting the material reward, e.g money, belts and etc. No, it turns out those Instagram post’s you seen all those years ago were right. It is truly about the journey not the destination. Don’t forget this.

(Don’t want to read? Scroll to the bottom to watch my video on this) Trauma is actually something to be grateful for. And we all have it. Let me explain, you probably thought that first sentence I wrote was ridiculous, but bare with me. Of not for trauma then literally humans would have died years and years ago. Trauma develops like a defence mechanism in our brains. I was once watching a course from Dr K on this, and he explained this story I am going to tell you, it will give you a clear idea of how and why trauma forms, and you will understand the goods and bad's of it. The dog in the park story: Imagine some man about 20 or something walking through a park, and he see’s a dog, let’s say he goes down to pet the dog, the dog gets aggressive, and let’s say starts growling and barks. The man gets scared of course, and backs off from the dog, goes away and goes to mind his own business. Now even of the man see’s a dog again trauma will “activate” he will tense up, go into fight or flight mode, even of he see’s a picture of the same dog, next time he see’s the same breed even. That is trauma, you can see why it has some goods and bad’s first off the bad being it stops you from being the person you want to be, that man whether he like’s it or not until he heals from trauma, next time he see’s the same dog or a picture of it or even the same breed he will enter fight or flight mode. But at the same time, you can see the good in trauma aswell like of we did not have it we would undeniably get ourselves in way more dangerous situations more death’s could happen and whatnot, yeah sure. More business mess ups and what not. But the best case scenario is healing from trauma, and that is a post for another day.

(Don’t want to read? Scroll to the bottom to watch my video on this) There is no one size fits all to advice in general… I mean for some people, some beginners or some people absolutely lost the best thing they can do is turn off their brain and listen to the successful person. But that is not always the case. Sometimes the best thing you can do is trusting your own intuition… And it can really mess up your mental health and make you overthink. Like of you watch a guide to money and the guy tells you the only way to get rich is to go to university and be a doctor or whatever. But that’s his bias, of course he is going to say when asked money advice to do what he done and he will clown on all the other options. In general it is a good practise of you are really confused and lost to just blindly listen to someone, for a bit until you get a better understanding, than to find your own way. But for those especially of we are talking about this in terms of business for example, if you are making money and your way is going well for you, but you get distracted, side tracked and feel guilty when some other guru says “Do this thing to get success! No you can not do it that way you must do it this way to win!” No the key really is to just trust your intuition of something tells you, no I disagree, not sure what to think about that, trust your heart and your inner talk. Please don’t waste your life living someone else’s life they want for you.