Because this is what building in public looks like.
I walked into a mountain mercantile in Colorado with five journals in my hand.
I walked out with $50 cash.
They went straight onto the floor.
No funnel.
No ads.
No algorithm.
Just product. Story. Courage.
And here is where it gets even more fun.
We are sketching a one to two year dream:
Sell our condo.
Use the equity to pay for college.
Buy land with trees.
Convert a camper van ourselves.
Add shelves.
Turn it into a rolling journal shop.
Camp. Visit mountain towns. Build relationships with small stores.
And yes… there are business benefits too.
If the van is used for business, here is what gets interesting:
• The van purchase may qualify for Section 179 or bonus depreciation if it meets weight and business use requirements
• Fuel for business travel can be deducted
• Campsites used during business travel can be deductible
• Vehicle insurance tied to business use can be deductible
• Mileage driven for wholesale visits and store drops is deductible
• Equipment added for business use such as shelving, branding, display units can be capitalized
• A portion of travel expenses tied directly to wholesale outreach can qualify
Now pause.
This is not about buying a van to avoid taxes.
It is about aligning lifestyle with business so the two support each other.
If we are already dreaming about trees, mountains, and slower living… why not design the business to move with us?
Income without burnout is not just about making money.
It is about designing your expenses.
Lowering your lifestyle burn rate.
Blending work and life intentionally.
Using the tax code legally and intelligently.
Reducing pressure instead of chasing more.
You do not always need to earn more to retire someone earlier.
Sometimes you design smarter.
This week I got a yes from a mercantile.
Next step?
More stores.
More conversations.
More aligned experiments.
No hustle frenzy.
Just creative, calm expansion.
This is what it looks like to build multiple streams of income without burning out.
One journal.
One store.
One smart move at a time.
It is a good day to have a good day.