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Mar 31 • 📆 12 Week Year
I'm pivoting mid 12-week year
****Ugh...I accidentally deleted the post that sent the email! Sorry!
I wanted to share something with you… because I think it might help if you are in the middle of building right now, too.
I made a mid-12-week-year pivot.
And I want to show you what that looked like for me.
(See screenshot + listen to the audio below 🎧)
I kept my original goals:
Goal 1 → $1200/month recurring revenue from Skool and affiliates
Goal 2 → $2500/month profit from Amazon KDP and FBA
Those did not change.
But my tactics did.
And this is the part that really shifted things for me…
Instead of trying to push harder on things that were not gaining traction yet
(yes… Pinterest 😅)
I paused and asked myself:
What would actually make this feel easier… and more sustainable?
And my answer was simple:
I need support.
I need a system.
I need something working with me.
So I added a third goal:
Build and integrate AI coworkers into my business
Not as a side project
As part of how I work each day
And then I made space for it.
Which meant…
I reduced some of my other tactics.
Less doing
More building
And that felt uncomfortable at first.
But also… really right.
Because this new focus is a multiplier.
If I build this well, it supports:
my content
my marketing
my consistency
Everything I am already trying to do
So instead of adding more to my plate
I gently changed the plate
And I just want to say this, especially if you are in your own 12 Week Year right now…
You are allowed to pivot.
You are allowed to adjust.
You are allowed to make your plan work for you.
This is not about following it perfectly
It is about getting results in a way that actually feels doable
Sometimes that looks like:
pausing what is not working
reallocating your time
building a better system instead of pushing harder
Here is what I am doing now
I am starting simple.
My first AI coworker is focused on content creation:
researching ideas
designing and writing
publishing consistently
Just that.
And I am building it in real time inside:
Claude Coworker Lab
A small space where I am sharing as I go
What I build
What works
What I am refining
What is actually saving time
If you have been even a little curious about this…
You are welcome to come learn alongside me 🤍
And for here, inside this space…
I am really curious about you.
Take a look at your current tactics.
Are they working?
Or are you just pushing harder?
There is a difference.
Have you ever pivoted mid plan…
or do you tend to stick it out?
I would genuinely love to hear from you 👇
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I'm pivoting mid 12-week year
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👉 Led by author Sybil Hall using the Burn Bright, Not Out system.
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