Last Friday we talked about The $100 Hour — spend one hour once, save a hundred down the line. This week I want to hand you the fastest way to find your own $100 Hour, in case you're still staring at a blank page wondering what to build.
Here's the thing that deal doesn't quite spell out:
You don't have to invent your $100 Hour. You just have to notice it.
Every time you answer the same question twice, that's the tell.
That's a system standing right in front of you, waiting for you to write it down once instead of answering it forever.
A few places this shows up for us:
🏫 Skool classroom — the questions that come up in every cohort get their own lesson, once.
❓ FAQ — the DMs and comments you keep typing the same answer to, turned into a page you can just link.
🎥 Zoom Clip — the thing you keep explaining live gets recorded once, sent forever.
🤖 Claude Project — the context you keep re-explaining to AI gets saved once, so it already knows.
None of these are new content. They're old answers, captured once.
💬 So here's this week's question:
What's one question you've answered more than twice this month — and what would it take to answer it just once, for good?
See you down in the comments.