First, a huge thank you to this community 🙏. The strategies, insights, and advice shared here on multifamily investing are invaluable for anyone serious about building wealth in this space. A bit about my journey: I was stuck in a 9–5 job, trying to figure out how to create financial freedom. I started a YouTube channel as a side hustle, sharing content and uploading consistently—but growth was slow, and I wasn’t seeing results. Everything changed when I connected with a YouTube growth specialist. Within a few months, my channel grew from 400 subscribers to 4,000, and today it has over 400,000 subscribers, generating passive income every month. The real game-changer? I used YouTube as a platform to scale my multifamily investments. By treating it like a business, I could: 🏢 Share content that reached potential partners and investors 🏢 Fund new deals with passive income from the channel 🏢 Avoid costly mistakes by learning from the audience and experts 🏢 Build systems that made investing and operations more efficient The biggest lesson: multifamily investing, like YouTube, is a business. Treat it strategically, implement systems, and leverage the right guidance—and your growth multiplies. For anyone here: combining online platforms with smart multifamily strategies can accelerate your path to financial freedom while minimizing risks.

Here’s a formula agents forget:👉 Social media = attention👉 Website = conversion If your social posts are driving traffic but your site doesn’t convert, you’re leaving business on the table.

One mistake I’ve made — and still catch myself making — is treating interviews like I’m the only one making the decision. I’m asking all the right questions: ✔️ What’s your background? ✔️ What’s your experience? ✔️ Are you qualified for the role? ✔️ Does the comp match? But I forget to ask: ❌ What’s important to you? ❌ What kind of career are you trying to build? ❌ What does your ideal company look like? That simple shift changes everything. If you don’t ask those questions up front, you risk hiring someone who doesn’t align long-term — not because they weren’t qualified, but because they had a different vision of what “winning” looked like. Give them space to interview you, too. Let them tell you what they value most — career growth, part-time stability, autonomy, mentorship, whatever. Then be honest: Can your company give them that? Long-term fit > short-term pain relief. Curious — how many of you ask this kind of stuff in your interviews? Or has anyone learned this lesson the hard way like I did?

This was the most difficult project in our career, and I’m proud of this story of perseverance and ultimately preservation of capital. In a time where there is much negativity towards Syndications and multifamily, this story hopefully gives hope to the operators out there doing the right thing, giving every bit of smarts and execution to protect capital. This story is a save. I don’t know many other operators that would have been able to pull off what we did and the challenges we faced, how we survived and thrived. Our strength as GP guarantors at Sharpline, our track-record, our relationships with Freddie and Fannie were the key. It’s a testament to Sharpline and the commitment of our team as well as the patience and belief from our investors. I want this post to be a reality check and not considered bragadocious but give homage to the people in Sharpline and the many partners (lenders, vendors, consultants, investors) that helped get this insurmountable project to where it is today. Here we go. 3 years ago we bought this as a heavy value-add post covid. We couldn’t get new roofs that were leaking for 7 months, so this inhibited our reposition to improve the property, which kept some of the bad elements at the community there longer than we wanted. Fire property management company 1 , Fire property management company 2 (proverbial jump out frying pan into the fire, scary). Decided to self-manage project. This was in an early stage of our self-management journey about 2 years ago (we now self-manage 1500+ units). We purchase one half of the project with cash and the other with a bridge loan with floating rate debt (our only floating rate Sharpline has ever done, we didn’t buy a rate cap either, not smart) 4% bridge loan. We begin to execute capex plan successfully (we ripped the mansards off #MansardSlayer). The process of reposition took longer than we liked because of construction delays and bad PM companies, but we ultimately had the safety net of the 24 unit townhouse project that was getting higher occupancy that we purchased with cash as part of the syndication. So we refi’d the 24 unit with a local bank and GPs personally guaranteed the loan as we continued to do projects. This allowed us to free up liquid capital to continue executing to get higher occupancy, but we were still not there yet. We were at 65% overall occupancy on 128 units and the community was improving.

Hi everyone, my name is Christal Starcher and I’m a Client Associate at BV Group. I’m really excited to be part of this community and to connect with other people who are passionate about real estate.