Hello, all, I would appreciate some feedback. I serve as a writing coach at a wonderful writing retreat centre -- meeting with each participant for a 1-1 and then doing a wrap up session with all three on the penultimate retreat day. One of my goals this year is to increase the conversion rate, turning retreat guests into long-term clients. My motivation for this is both my own biz goal & a heartfelt desire for them to use their retreat as a launchpad into a writing life. I get really positive feedback from my retreat clients, but my conversion rate, to date, has only been about one in about ten. Here is an email I propose to send my retreat people -- please may I have some feedback? Dear Fellow Scribes, It was wonderful to share your Starcroft Sparkle last week and I hope you had a lovely weekend. Treat yourselves gently as you transition back into Monday. How can you create space for a little Starcroft magic? How can you allow for a few minutes of writing? The end of a break can be the beginning of a new life chapter. Thinking of you. Warmly, Jo PS - Would you like to schedule a 20 minute discovery call to discuss your next steps, and how Write in Ten or coaching might serve? Click on this form to reach out, and I will be in touch.

So - exploring different approaches to selling. This is a letter I circulated to my mailing list this morning, about my upcoming performance. I'd be interested in your thoughts. It was being circulated by and large to people with an interest in writing/jane austen/theatre. xx Dear Friends, I had planned to send you a very formal invitation to Tuesday's online performance of my adaptation of 'Pride & Prejudice' by Jane Austen, politely informing you that: - It will be aired online this coming Tuesday, 8 p.m. GMT/3 p.m. East Coast time.  - Tix are £7, including a 48h replay. - Jane Austen's House is hosting.  But after seeing Shake-Scene Classics' rehearsal last night all I can say is . . . You have GOT to see these guys bring Jane Austen's words to life! You have GOT to see Iain Peacock's cringe-inducing Mr. Collins warn Lizzy that "It is by no means certain that another offer of marriage may ever be made you." You have GOT to see Mr. Darcy's shock (Lane Paul Stewart) when Lizzy refuses him. You have GOT to see Lydia (Isla McLeod) rush headlong to her doom with Ellie Zeegen's magnetic Mr. Wickham. You have GOT to see Lizzy's showdown with Lady Catherine. (Halli Pattison v. Jenny Coverack). You have GOT to see Eric Karoulla's Mr Bingley find the courage to propose to Larissa Oates's Jane Bennet. And SO. MUCH. MORE!!! I wish I could invite Jane Austen. And I'm delighted to be able to invite you. Join us, this Tuesday, for a 50-minute romp through Jane Austen's best loved novel, followed by an audience Q&A. I would love to see you there. Tix: https://janeaustens.house/events/virtual-performance-pride-prejudice/ Warmly, Jo Associate Playwright, Shakes-Scene Classics (that's the formal bit)