More Followers Won’t Save You—Fix This Instead
Think more followers will fix your sales problem? Hate to break it to you—it won’t. I used to blame my tiny audience for every flop. “If I just had 10k followers, I’d be crushing it.” But then I watched someone with 500 followers sell out a $2,000 coaching offer—while I sat there with thousands of subscribers and zero buyers. The difference? Their message was laser-focused. Mine was all over the place. The #1 reason your audience isn’t buying is because they don’t clearly see how you solve their problem. It’s not about being everywhere or having a massive following. It’s about saying the right thing to the right people, consistently. When you fix your message, the sales follow—even with a small audience. Start your sales message with symptoms your viewer can see, hear, feel, touch or taste. So they can picture it in their head. This makes it more real and relates to what the problem actually causes. When they know you actually understand what they are going through, they keep reading your post or watching your video. Lead with the symptoms they experience. Solve problems they want solved NOW. Immediately. Don't sell the product, sell the results. People desire the result. Don't be so darn serious though, have some fun and use your personality in your copy. Be clear on what you actually solve. WHAT'S THE PURPOSE OF YOUR PRODUCT? Make sure you tell them ;) Next: Tell them why it works. And where they can get it today.