23d (edited) • General discussion
A 90-second checklist cut surgical deaths by nearly 50% (and here's what it taught me about converting leads)
The surgical deaths didn't happen because the surgeons were bad, but because mental bandwidth and memory are variables that change day to day and person to person.
A checklist eliminates that variability. ✅
The same thing applies to your revenue engine.
In the MHRV space, every prospect has moving parts: lot fit, income verification, background checks, timeline, and follow-ups.
Miss just a single step, and your deal dies before the prospect ever submits an application.
When deals slip and leads fall through the cracks, operators reach for the usual fixes:
❌ More reporting
❌ More training
❌ More headcount
All these fixes just treat the symptom.
The real fix: a checklist your team actually runs before every critical moment in the deal and that you measure and report against regularly.
Is it boring?
Yes, 100% 🥱
Non-negotiable as you scale?
There’s no question. 📈
Are you using checklists in your sales processes?
- How has that been working for you if so?
- Why not, if not?
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A 90-second checklist cut surgical deaths by nearly 50% (and here's what it taught me about converting leads)
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