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MPM Health Lab Office Hours is happening in 17 days
CogniHoney, and a Marketing-to-Evidence Ratio Approaching Infinity
Someone asked me on the Skool meeting this morning about a supplement called CogniHoney. She sounded like she had watched the whole half-hour infomercial and stood ready to buy. No company exists. I found no founder, no business registration, no manufacturing facility, no physical address. The brand calls itself "CogniHoney Research," which functions as a name rather than an entity. Support routes to a generic email and a phone number. The domain carries a one-year registration, the signature of an operation planning to vanish once complaints pile up. The product sells through a rotating set of lookalike domains, each announcing itself as the official site, plus Amazon and eBay listings from unrelated sellers. Fulfillment runs through an affiliate payment platform, and at least one buyer reported a residential return address on the package. The advertising crosses into fraud. Snopes and NBC Chicago each confirmed that the promotional videos use AI deepfakes of Bill Gates. A fabricated CBS Sunday Morning segment puts words in Jane Pauley's mouth. Other versions of the funnel deploy Sanjay Gupta's likeness and altered CNN logos. Some invoke Yoshinori Ohsumi, who won the 2016 Nobel Prize for his autophagy research and who has never developed or endorsed a commercial supplement. Bill Gates has funded Alzheimer's research after losing his father to the disease. The scam borrows that real story and welds a capsule onto it. The truth underneath makes the lie land. Watch the billing, not just the pills. The BBB Scam Tracker documents recurring charges from $49 to $199.99, unsolicited shipments running up to fifteen bottles, and refused refunds despite an advertised money-back guarantee. The published return policy demands thirty days of minimum use, a fifteen percent restocking fee, buyer-paid shipping, and unopened bottles. The sales video mentions none of that. If you already ordered, call your card issuer, dispute the charge, and block the merchant. Skip the refund department.
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Welcome to the Middle Path Health Lab
We’re so glad to welcome so many new members into the Middle Path Health Lab! The Library is the best place to begin. You’ll find more about Dr. Gary Foresman, the story and philosophy behind Middle Path Medicine, and links to our writing, resources, website, and social channels. Take a look when you have a moment: https://www.skool.com/middlepathmedicine/classroom Then, if you haven’t already, come back to the discussion board and introduce yourself. We look forward to seeing you at the virtual Open House!
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12 Minutes
You practiced what you were going to say in the car, out loud, more than once, so it wouldn't sound crazy: the exhaustion that sleep never touches, the heart that races while you stand still, the fog that swallows whole afternoons. Twelve minutes later, you sit in the parking lot holding a prescription you never asked for, and the tests they ran came back fine. So you drive home and start editing yourself. Maybe you need even more sleep. Maybe your age explains it. Maybe stress accounts for all of it. Your head invented none of it. Your body may have been telling the truth the whole time. Maybe no one has had the time, tools, or curiosity to ask the next right question. In here, we ask.
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Welcome to Middle Path Medicine, Dr. Foresman's Health Lab Community on Skool! Learn the foundations of optimal health. You're an experiment of one!
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