Great tips!
Great tips from this Jesse Vasquez podcast with , who is a member here and operates 25+ MTRs on the East Coast, including several homes in the same markets.
One thing that stood out: they don't just list a property and wait for the next tenant (like i do!). They have a system to get leads on their own.
For example, they send emails asking for referrals about 8 days after move-in, when the tenant is settled and happy, and again a few days before move out. He gave other examples too.
But the idea that really caught my attention was marketing the entire portfolio inside each individual listing.
It's such a simple idea, but it totally makes sense.
If someone likes your home but the dates don't work, they might just leave to look at other ones, why lose the lead when you may have another property nearby?
I immediately added this to my newest Edmond listing:
"FURNISHED HOME | PART OF OUR 4-HOME EDMOND PORTFOLIO
Need different dates or another home? Ask about our other furnished properties nearby."
I'll be updating the other three listings as well. Thanks James.
The more homes you have in one market, the less you're marketing individual properties and the more you're marketing your portfolio.
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4 comments
Luis Font
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Great tips!
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