In this post I will log learning points and ask questions when setting up my funnel, as taught at the off-market course.
Day 1 - Fix IG (DONE)
- Profile Name: @fernandoponce_ig
- Profile photo: I requested the IG verified badge on May 31st 2025 (creator account), waiting for updates from IG
- Check your profile bio (not bragging)
- Archive bad photos
- Clean up your follow list
- Pick five IG Testimonials you resonate with
Day 2 - Create attractive content for IG (WIP)
- Your Why
- Gear --> I don't plan to be a professional photographer, but I do organize small events almost every week. Thus, I bought a camera and learned the basics
- Setting Up The Shot --> STUDIED (I will review it next quarter)
- Editing --> STUDIED
- IG Rabbit Hole --> since I already organize my own events, I am rather collecting followers from my own acquaintances. But also taking note of locations in parallel.
- Stories and highlights --> STUDIED (to be improved on a continuous base)
- Post 3 IG photos --> also I will feed this progressively using my outdoors events for nice photo backgrounds
Day 3 - How to grow your IG (WIP)
- Your why
- Set up your profile
- Create your content strategy: leaning to "Sartain", but I will add a bit more playboy stuff in the future
- Optimize content for engagement, Capture and use B-roll --> to be added progressively through my events, Collaborate for growth, Make the most of IG stories, Engage with audience, Grow organically by building real relationships, Use viral strategies, Stay consistent and track results
- The $ 5 ads: WIP, I have issues with facebook for business
- Events principles, funnel, event types, invitations