The Pro plan has made my life so much easier. The consistency I receive from this tool, the adherence to my brand guides and voice, the ability to take the workflow we just completed and turn it into a skill so I can repeat that task later just by calling on it.
My favorite tool: Cowork. This alone is worth the $20/mo fee in my opinion. I run the Claude desktop app, I go into my projects and I execute. Well, Claude executes, but I approve the workflows and help refine the visions. The files are dropped back into the designated folders on my computer once complete. Need to make a revision? No problem. The file is updated.
ChatGPT has been used once in the last week. Gemini gets used daily for my W2, but for my business I'm finding myself going there natively less and less often. Perplexity still comes in clutch for research to feed in for projects, however that is what Perplexity is built to do. It's the Chrome killer. It truly is.