What is marketing ? · Max Business School™

What is marketing ?

Marketing is all about brand visibility of an entity. In a nutshell, you are where your niche customer is and because they know of your services you are able to successfully turn a cold lead into a tangible sale that brings in money to your entity.

How does one go about marketing a product and/or service ?

1) Identify your niche customer.

A while back, I did a post about a company"s brand DNA. I explained that once you know what you are offering be it a service and/or product you can then subsequently focus on who you are selling to...in this regards, it is important to both identify and curve out your niche customer. The reason this is important, is because now that you know who your niche customer is , you can now sell to them.

2) Analyse your competition.

So, after doing a brand DNA analysis and locating your niche customer before you start marketing your service or product you need to know who your competition is. Your marketing campaign needs to wow your niche customer and be more convincing than your competition. Consquently, as you prepare your marketing campaign one needs to know who the competition is and how to be better than your competition in terms of brand visibilty and preference of your product and/or service over your competition.

3) Set SMART measurable goals.

Now that you have your niche customer figured out and you know your competition, you can begin to market with the intention of having an outline of a smart and measureable marketing campaign that will allow you to increase both sales and curve out a unique brand visibility outcome.

Some marketing strategies that you may want to utilize while marketing are these 3, as examples ;

(There is alot more marketing strategies. )

1) SEO.

Search engine optimization is whole module at Max Business School. Basically it is as it states, it prioritises leads to your start-up when you search for your start-up by name or service using an online search engine. AI apps that teach you how to build a website in seconds are not a bad idea but what makes MBS unique and gives it an edge above these AI apps is that, this masters course teaches you how to use SEO to your advantage after you have set up your website. And because marketing is all about brand visibilty, SEO is perfect for driving online traffic to your start-up.

2) Social Media Management.

In this digital era of social media , how your team of marketing executives utilise various social media handles is very key in enhancing your brand visibilty. Many of these social media platforms share ownership of your content as much as they push the agenda forward in terms of marketing. For example, every time you post on a social media platform you add value to the platform by providing valuable content and it is not a bad thing to also have a website where all your intellectual content is displayed in addition to using various social media platforms.

3) Paid Ads and/or influencial affiliate ads.

Similar to sales, one has to spend money to make money and the marketing budget is essential to consider for this reason. Today, I was educated that a good marketing team of executives should take priority over a sales team; because you first create an undeniable brand presence; then as you build your niche customer base when you apply various sales startegies to make the necessary sales to bring in money.

This is the extent of marketing and how to go about marketing; which is basically building your brand visibilty such that, it is in your niche customer"s radar and clients choose you over your competition.

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