In this modern digital era having a solid online presence can really catapult your business venture. Not only does it help with the top sales funnel, that is, brand visibility but it also aids with building credibilty and cementing your brand DNA. The online presence has to be ; 1) Attention grabbing in the first 2 minutes. 2) Informative, the site visitor should be learning about your venture. 3) Dynamic so it can stand out from all other websites in your niche market. 4) Must have all the correct and updated contacts so your niche client knows how to reach you. 5) Easy to navigate and also interractive, the later helps with moving to the engagment middle sales funnel.

It is easy to feel stuck and not sure of which step to take first. Somewhere after launching your website, if the traffic does not come as expected after implementing SEO, or if the traffic does not translate into sales, you may harbour some doubt. At this point, you may flirt with the idea of giving in to the difficult nature of a start up or you may want to change some aspects of your start up like the demographic you plan to cover. Whether or not the resources are there to start, you may need to hang in tight and work with what you have, work with where you are and simply bloom where you are planted, if given a fair chance.

There are 2 main reasons to start a business, you are either filling a need by supplying a demand or you are solving a problem at a profit. Either way, welcome to entrepreneurship.

What is strategy ? Strategy is an intergrative set of actions that you say that, you are going to do in order to fullfill a goal or task. Ofcourse, startegy is most effective when you follow the SMART formula i.e do things that are : Specific. Measurable. Achieveble. Realsitic. Time Bound.

As a Start Up, launching a professional website the creator needs to be well educated about the key aspects of building a strong online presence through launching a pprofessional website. It makes the difference if the website has all the relevant information. A description of the product and service , up to date contacts, relevant affiliate ads and also digital forms where you can capture client details to later use for digital marketing purposes such as email newsletters. Not to mention, using all the right key words helps with building traffic through SEO. If your missing important details on your website, in addition to building an eye catching and attention grabbing website; you may need to focus on what could be missing to make sure you create the right online presence for your business.