As pointed out by a follower, VISIBILITY is the first step in a sales funnel, but there are other components to consider. It is all about creating an online presence, especially if your service or product is innovative. After visibility, we move to the Middle of the Sales funnel, which is about client engagement. This phase is important, and if you pair trust and consistency with selling relevance and value, you are a step closer to closing the sale.

Everyone is talking about AI; however, is AI really going to take your job? I don't think so. AI per se won't take your job, but people who know how to use AI will...In the near future, it will never determine the worth of a University Degree because university teaches you how to think and how to build networks, something AI can't do for you.

It's clear that most consumers are online, and any smart marketer or entrepreneur knows you need to work on your online visibility. The fact that it's also about business means that you appreciate that you can also launch your own business. What is your store about...? is a frequent question on this platform. Don't be discouraged by the school of thought that says leaders are born. The truth is that leaders are made, and you have the power to unlock your leadership potential through MBS.

This is true if you are building your own start-up from the ground up. It is also relevant if you work with a company instead of for a company. A good example is when I worked with Britam. I was responsible for fetching my own clients... and Britam provided us with a professional email and branded street activation merchandise, like a banner. Every time I signed a new policy, the client data that I created became Britam's... The data was mine and not Britam's, which is why we were expected to look for our own clients. In this case, cold calling is a vital strategy to use to build your own database from scratch.

COLD CALLING. When I worked as a Financial Advisor at Britam, my strategy was applied only 2 days a work week, for 3 solid hours during the morning hours. I would pick a building in Westlands and approach a company that I did not know. Ask for the contact of the HR manager and request to see her team for 30 minutes during their lunch break. When I was granted a meeting, I would give a white sheet of paper for everyone in attendance to write their phone number and email. Now remember that I said this was my action 2 days of the 5-day work week for only 3 hours during the morning hours, usually 9 am to 12 noon. On the remaining 3 days that I was NOT in the field, I spent it on the white sheet of paper *working remotely from home or cafes) My list had at the very least 15 names, and I would work on calls and emails. This technique is known as COLD CALLING because you are approaching a prospect who does NOT know you. You target a COMPANY in your 5- to 10-minute radius drive; it was simply convenient. I found a way to gather contacts; doing this allowed me to build my own database. I did NOT necessarily purchase a list of names, and I used the phone and internet to follow up with my prospecting leads.