Last month, a Skool owner told me something that stuck:
“Nothing explodes when I’m gone…
It just quietly slows down.”
No drama.
No alerts.
Just momentum leaking out while they’re busy being the face of the business.
If you run a serious community (like what’s being built inside Max Business School), you’ve probably had the same thought:
- “I’ll fix engagement after this launch.”
- “I’ll document systems when things calm down.”
- “It’s fine… I’ll be back next week.”
But here’s the uncomfortable part: Communities don’t pause when you do.
When the owner disappears, even briefly, this is what usually happens:
- New members join… and don’t feel anchored
- Questions sit unanswered just long enough to cool excitement
- Power members disengage quietly
- Revenue doesn’t drop; velocity does (which is worse)
The owners who scale fastest don’t “work harder” on the community.
They remove themselves as the bottleneck.
Not by giving up control
But by putting a system (and a person) between their time and daily execution.
Most of them don’t call it hiring.
They call it “finally breathing again.”
Which brings me to a simple question I’ll leave you with:
If you disappeared for 14 days… Would your community grow, stall, or slowly bleed attention?
Curious which one you’re actually running right now.