Strategy & Your Network. · Max Business School™

Strategy & Your Network.

What is strategy ?

Strategy is an intergrative set of actions that you say that, you are going to do in order to fullfill a goal or task. Ofcourse, startegy is most effective when you follow the SMART formula i.e do things that are :

Specific.

Measurable.

Achieveble.

Realsitic.

Time Bound.

A good strategy is the difference between actually implementing tasks effectively and fumbling through a Strategic Plan and it"s designated to do list.

Strategy is also (but not often highlighted) about your network. As an individual, your network is your networth but how you unlock value in your network is where the implementation of tasks really takes shape.

You can have a 500+ Linked In network but still not able to get to the attention of the decision maker at Coca Cola and your childhood friend of 30 years is the HR at Coca Cola. It is also important to note that, we are not adivicing people to only interract with others out of having an ulterior motive. The truth is that, you have friends who also just happen to strategically sit in advantegous positions and if you have maintained a decent relationship over the years, you should not be accused of having a hidden agenda for reaching out for assistance if you need some assignment completed. It is just plain strategy.

This is the reason why in Kenya for instance, the Director of Marketing has his Country Club membership paid by his company and why the Relationship Manager at the Bank has been encouraged to start golfing. This is because, Multi National Blue Chip companies understand that strategic newtorking is a game changer to the extent they table the bill for you.

Therefore, do not be shy, no one will label you Ms, Agenda just do your work and put in that phone call to your childhood friend of 30 years, who you have a standing brunch date with every first Saturday of the month. How you unlock value in your network is the most stratgegic chess move you can make in business. You can literrally get wealthy by meeting like minded individuals.

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