In this modern digital era having a solid online presence can really catapult your business venture. Not only does it help with the top sales funnel, that is, brand visibility but it also aids with building credibilty and cementing your brand DNA.
The online presence has to be ;
1) Attention grabbing in the first 2 minutes.
2) Informative, the site visitor should be learning about your venture.
3) Dynamic so it can stand out from all other websites in your niche market.
4) Must have all the correct and updated contacts so your niche client knows how to reach you.
5) Easy to navigate and also interractive, the later helps with moving to the engagment middle sales funnel.