We are all learning that the sales funnel can be approached in various ways. Sometimes, the Top funnel needs to be executed, especially if you have an innovative business idea, something that needs marketing visibilty to your niche client.
However, sometimes, the middle funnel is important as it entails engaging with your niche client to understand their needs. This is the secret to getting unstuck. The Brand DNA analysis that I have mentioned in previous posts is crucial for this reason. Understanding your brand and who your product and or service is designed for is important to understand so, you can move you along a sales funnel efficiently.