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Avid & Google Demo AI in Media Composer at IBC
Avid and Google Cloud made an announcement at IBC in Amsterdam, which wrapped yesterday. Every assistant editor should read it, because the jobs it names are ours. What they showed: • Media Composer running inside the Chrome browser. • A feature Avid calls Ready to Edit. You type a plain request, and it syncs media, transcribes and aligns dialogue, and organizes project bins. • A Gemini panel (Google's AI) inside Media Composer that can tag and log media, translate, find stock footage, and generate B-roll. • Avid Content Core, their media library, writing transcripts and descriptions as footage comes in, so you can search for a shot in plain words. Sync. Transcribe. Organize bins. Log. That's day one on any show. Before anyone panics, three things: 1. This was a trade show demo. No price, no ship date. 2. It's built around Content Core and Google Cloud. My read is it shows up at big facilities and broadcasters first, not on a freelancer's laptop next month. 3. The headline number, 79% of editors using AI, comes from a survey of 120 Avid customers. Useful, not the whole industry. So what does it mean for us? The prep isn't going away. What's changing is who does the first pass. Somebody still has to catch the sync that's a frame off, the transcript that puts a line in the wrong character's mouth, and bins that make no sense to the editor who has to live in them. Software can build a bin. It can't know how your editor likes to work. That's the part of the job to get very good at: • **Checking the machine's work.** Treat AI sync and transcripts like the first pass from a new hire. Spot-check all of it. • **Writing down your standards.** Bin structure, naming, metadata. That's exactly what you'll be telling the software to follow. • **Learning what's already in the box.** If you haven't used ScriptSync and PhraseFind, learn them now. They're the closest thing to this you can use today.
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Avid & Google Demo AI in Media Composer at IBC
Getting Value From Post Conferences
Hi everyone, I’m curious what your experience has been with post-production conferences in general. Have you found them genuinely useful for networking and learning, or do they tend to be more worthwhile when you already know people in the industry? Asking because Post Atlanta Conference is coming up in September, and tickets are $249. I’m trying to decide whether it’s worth investing the money as someone looking to re-enter the industry, and where I should set my expectations. Thank you!
AIvid???
So this came and went earlier in the year with not so much fanfare in the editing community (at least in the UK), but reading the not-so-small print, this looks like a pretty huge deal. I think the guy in the record monitor has the appropriate reaction! https://www.avid.com/press-room/2026/04/avid-and-google-bring-agentic-ai-to-media-production?utm_source=chatgpt.com How are my US colleagues feeling/preparing for this? @Richard Sanchez and @Lawrence Jordan can we expect a FFAEI 2.0??? Too soon to say, "Let's gooooooooooo!"??
QUESTION: Out of State Assistant/Editor
I have not been on here for awhile as life has thrown a curveball to address. My question is: Is it possible to work/get work in the Los Angeles market if you do not live in Los Angles via the internet? I have an opportunity to live in Wisconsin and takeover ownership of a house and take care of an ill family member. I currently rent an apartment in North Hollywood, CA. I do have another family member to care for our ill one. However, the house would be sold and I don't know if I'd ever be able to own one due to high costs. I have been working off and on for 20 years in LA and I do want to finish this program and hoping for the industry to refuel. In a pefect world I would be able to work remote from Wisconsin and maintain and expand my industry post production career. In North Hollywood I live in a rent controlled apartment. Not the nicest but for what rentals go now days for a much smaller place I hate to lose it if I can not maintain a post production career. What are your suggestions. I'm open for feedback. Thank you in advance.
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🎉 The Certification Quizzes Are Back 🎉
Quick heads up: The certification quizzes for Feature Film Assistant Editor Immersion are live again. If you’re enrolled in the full course and want your Certificate of Completion, you’ll find the link to all the quizzes in the Module 1 → “Before You Begin” section under "Resources" at the bottom of the page. There are 131 questions total, and you need an 80% overall score to pass. You can take them however you like. One at a time, all at once, in any order. You can also retake quizzes as many times as needed. NOTE: Passing is required for Editors Guild reimbursement, if that applies to you. Thanks for your patience while we got this together. Onward to the big edit bays! 🎬✂️
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Master The Workflow
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Film Editing, Post-Production. In-depth training to become a professional feature film & television assistant editor, the 1st step to full editor!
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