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Marketing & Communications | University of Sunderland 👋
Hi everyone, I’m Sujita👋 I work in marketing and communications at the University of Sunderland in London, supporting campaigns, content, and audience engagement. I’m here to learn more about digital marketing, growth strategies, and how to build systems that actually convert. Looking forward to connecting with you all!
Introduction
Hi everyone, my name is Precious I currently work as a Digital Marketing and Communications Assistant at the University of Sunderland in London. In my role, I support marketing campaigns, content creation, and communications, and I’ve developed a strong interest in growing within this field. I joined this community because I’m looking to expand my knowledge, build new skills, and progress my career to a higher level. I’m especially interested in learning from others, gaining practical knowledge, and connecting with people who share similar goals. Looking forward to learning, contributing, and connecting with you all!
Let's Build Your Marketing Portfolio!
We've been talking about this a LOT in the group lately, so if you've been wondering what a marketing portfolio actually is and how to build one this is for you 👇 Your portfolio checklist: ✅ A short video intro from yourself ✅ 4–6 projects that highlight your key skills ✅ For each project — don't just tell them what you did, show them the impact you can bring💥 ✅ Show your personality & what you bring to the table And here's the Miro board for everything mapped out in writing The majority of you should be spending your time improving your portfolio with mock campaigns as talked about yesterday
Quick one on LinkedIn Premium 👀
LinkedIn gives everyone a free trial and if you're actively applying it's worth activating just to take advantage of what's inside. I wouldn't tell anyone to pay for it, but the free month id take advantage of. Here's what's actually useful: 💰Salary insights — see salary ranges for roles before you apply or before you walk into an interview. Stops you underselling yourself when the question comes up. 📊 See how you compare to other applicants — shows you where you stand against everyone else who applied. Useful for knowing whether a role is realistic or whether you need to build out your profile more first. These first two are the most useful and if you’re taking my advice of 10 applications a day that you work hard on. This allows you to pick your applications wisely rather than guessing. 🗣️ Background slideshow — instead of one static banner image you can upload multiple images that rotate. Use it to show more about yourself, your work, projects you've been involved in. It makes your profile feel a lot more alive than most people's. 🔗 Add a link to your profile — Premium lets you put a clickable link at the top of your profile. Point it straight at your portfolio. Before a hiring manager even reads your CV they can click through and see your work. 📩 InMail credits — message hiring managers and recruiters directly without needing to be connected first. Activate the trial, use it for 30 days, and cancel before it charges you if you don't want to keep it. Has anyone here tried it? Would love to know how you found it 👇
Quick one on LinkedIn Premium 👀
🛠️ Are you using Claude Artifacts yet?
An artifact is basically a mini website you can build in seconds using Claude. No coding, no tech skills needed. The difference with this site is that it is interactive and can make a tool in 2 minutes that could've taken two hours plus. Think of the CV tailoring tool or the Job titles tool useful tools that look impressive and they only took 10 minutes at most to make Here's how I recommend you use them: 1. Build a lead magnet — create a CV scoring tool, a free resource, or anything valuable in your niche. Great if you're going for content or digital marketing roles and want to show you understand lead gen. 2. Show your skills before you're even hired — build a Meta Ads dashboard, a campaign roadmap, or an email strategy visual. Let the hiring manager see exactly how you'll show up in the role before the interview is even over. 3. Make a tool that solves a real problem — SOP generator/dashboard, email reply generator meeting summary tool. Show them you're not just a marketer, you're someone who makes the team's life easier from day one. Here's a couple extra use cases To impress an employer: - Competitor analysis tool — build a simple tool where you input a competitor's ad copy or landing page and it spits out a breakdown of their strategy. Show a hiring manager you think like a strategist, not just an executor. - Content calendar generator — paste in a brand's niche and target audience and it builds a month of content ideas instantly. Perfect for social media or content marketing roles — show them what month one looks like before they've even offered you the job. - Email sequence builder — paste in a product or offer and it writes a 5-email nurture sequence. Huge for any ecom, or agency role where email is part of the job. - Ad copy tester — build a tool that scores ad copy based on best practices (hook, CTA, clarity etc). Shows analytical thinking and platform knowledge in one.
🛠️ Are you using Claude Artifacts yet?
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