Typography · Make $1k-$10k in 30 days

2d (edited) • Notes 📝

Typography

Typography is the art and technique of arranging text so that written language is legible (پڑھنے کے قابل), readable and visually appealing. It involves:

Selecting typefaces.
Font sizes.
Line lengths.
Line spacing.
And letter spacing to ensure the message is conveyed effectively.
Character spacing (kerning): The space between specific pairs of letters.
Alignment.
Color and contrast.

✔️Top creators:

Alexa Moji
Manka Z
Madhgre
Insub

1. ELIDE DESIGN SENSE

1) Sharpen your design eyes:

You will stop guessing and start seeing design like a pro.

2) Creative innovation:

You won’t just copy; you will be able to create something entirely your own.

3) Stop the Scroll:

You will learn typography secrets that prevent viewers from scrolling past your content due to poor readability.

2. CLIENT OBSESSION & RETENTION

1) Become Low-Friction:

Aysay freelancer bun jao gay jinkay saath client happy hngay kaam karnay kay liye.

2) Master First Impressions:

You will make a killer first impression that builds trust instantly.

3) Fix your communication:

Communication is more important than work.

3. FINANCIAL GROWTH & STABILITY

1) Better work + Smooth communication =

Higher rates and premium clients.

2) Project security:

Aapko mid mein clients chor kay nai ja rahy hongay. Apkay pass skills hongay koy app manage ker pao gay.

Improvements for editors:

Observe more content and notice elements in them.
Find top creators of the world and observe their editing & try to copy them.
Copy & Paste screenshot of what you are trying to make and lower the opacity of your reference and than pay close attention to what your version look like.

5. Editor communication improvement

Keep your client updated. Ab kaam start ker raha hun.

6. Overcommitment and lack of transparency

Result first bad impression.

(Ager koi issue hai to client ko saaf bata do kay app itna wait ker saktay ho to theek hai. Werna you can see other options.)

7. First do at least 10 Pakistani clients:

Jab Pakistani market mein base bun jayay gi to international bht easy hgi.

✔️Elements to notice:

Long term

Short term

Text kerning
Line height
Font weight
Shadow
Alignment
Long consistency
Size
Outline
Hierarchy
Title banana
Colors
Text block banana
Contrast

➡️ Typeface versus Font

Typeface is a family name.

Font is a specific “Family Member” (the specific size or weight).

Example: Arial is the typeface. Arial Bold size 14 is a font.

➡️ Serif vs Sans Serif

Serifs have feet.
Sans Serifs are “footless” and smooth.
Serif font adds a sense.
Arial / Sans Serif looks modern.
A Serif font is used to write formal business proposal.

➡️ Kerning Vs. Tracking

Kerning is fixing gap between two specific letters.
K ↔ e ↔ r
Tracking is stretching or squeezing an entire word/paragraph.

➡️ Leading (Line Height)

The “breathing room” between lines of text.

Example: Double-spaced essays in school have high leading, a dense newspaper has low leading.

➡️ Hierarchy

Making the most important stuff the biggest or boldest so people know what to read first.

Example: Newspaper headline.

➡️ Ascenders & Descenders

Ascenders are the parts that “climb up” like the stick on a ‘b’ or ‘d’.
Descenders are the part that “hang down.”

Jin ki tail neechay ko ho like ‘p’ or ‘g’.

Example: In the word “dog”, the ‘d’ has an ascender and the ‘g’ has a descender.

➡️ Font Size and Line Height

It is usually measured in pixels (px) or points (pt).

Example: A font size of 16px with a line height of 24px creates a comfortable “breathing room” between sentences.

Scenario: You are reading a long blog post. If the font is too small, your eyes strain; if the lines are too close together, you accidentally skip lines while reading.

➡️ 2. Alignment

Alignment is how the edges of your text line up on the page.