27d • Notes 📝
Types of lead generation
Notes
*Module 4: Types of Lead Generation 6:37*
*① Inbound Lead Generation kya hoti hai?*
*Definition:*
Inbound lead generation = jab lead khud aap ke paas aati hain
*Kaise?*
- Content
- Social media
- SEO
- Referrals
*Simple:*
Lead aapko dhondti hai
→ Inbound leads bohot achi cheez hain
*② Outbound Lead Generation kya hoti hai?*
*Definition:*
Outbound lead generation = jab aap lead ko approach karte ho
*Kaise?*
- Cold emails
- Cold DMs
- Calls
- Outreaches
*Simple:*
Aap lead ko dhondte ho
*③ Organic Lead Generation kya hoti hai?*
*Definition:*
Organic lead = Free traffic se aane wale leads
*Sources:*
- Instagram
- YouTube
- LinkedIn
- Google search
*Note:*
- Slow hoti hai
- Long-term strong hoti hai
*④ Paid Lead Generation kya hoti hai?*
*Def:*
Paid lead = Ads ke through aane wali leads
*Platforms:*
- Facebook ads
- Google ads
- TikTok ads
*Note:*
- Fast result
- Paisa lagta hai
*⑤ Warm Leads kya hoti hain?*
- Apko janti hai
- Apko trust karti hai
- Thora interest hota hai
*Example:*
- FB Followers
- Email subscribers
*⑥ Cold Leads kya hoti hain?*
- Aapko nahi janti
- Trust nahi hota
- Pehli baar connect
*Examples:*
- Cold email
- Cold DMs
*⑦ B2B aur B2C Lead Generation ka difference*
2 important topics hain
**Type** **Target**
B2B Business
B2C Normal customers
*Difference:*
- B2B → Slow, high value
- B2C → Fast, volume based
*⑧ High Ticket vs Low-Ticket Leads ka farq*
**Type** **Price Range** **Example**
High ticket High price Coaching, Real estate
Low ticket Low price Courses, Products
*Rules:*
- High ticket → Kam leads, Zyada paisa
- Low ticket → Zyada leads, Kam paisa
*Module 4: Key Takeaways:*
- Har type ka apna use hai
- Smart business mix use karta hai
- Lead type samajh le → Result best
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Types of lead generation
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