21h • Notes 📝
SMM class 2 notes
Psychological Factors
Desire, Pain, Fear, Curiosity, Aspiration
Psychological factors woh emotions aur thoughts hotay hain jo customer ke buying decision ko influence kartay hain. Brands in factors ko use karti hain taake yeh samajh sakain ke customer product kyun buy karta hai.
Niche Ka MATLAB Category of business.
Example: Clothing brand, Restaurant, baking etc
How to Create Ideal Customer Persona (ICP)
(How to identify ideal customers for your brand)
1) Age, Gender, Location
Age: 20–40
Gender: Male (Adult men outfits)
Location: If online website is not present, then target only Karachi or nearby areas.
2) Pain Points (Issues)
Pain points ka matlab woh problems hain jo customer face karta hai.
Example:
Customer ko achi quality ke clothes nahi miltay, ya phir stitching aur fitting ka issue hota hai. Brand ko chahiye ke woh in pain points ko resolve kare.
Pain points product ke basis par differ kartay hain.
3) Goals / Aspirations
Goals aur aspirations ka matlab hai ke customer kya achieve karna chahta hai.
Example:
Achay kapray pehn kar professional aur confident look chahna.
4) Behaviour
Behaviour age aur needs par depend karta hai.
Example:
Age 20–40 ke log usually modern aur fashionable kapray prefer kartay hain aur influencers ko follow kartay hain.
5) Interest
Customer ke interests social media aur influencers se develop hotay hain.
Log aksar jo influencers pehantay hain, wahi products purchase kartay hain.
6) Preferred Content Type
Stylish content
Reels
Outfit ideas
7) Desire & Fear of Customer
Desire: Fine quality aur good fabric
Fear: Bad quality aur product ka expected standard par na hona
Follow all these aspects to target and make content for the ide
al audience to increase Reach & Sales.
Customer: Jo product buy karta hai
Consumer: Jo product use karta hai (End user)
Example: Bacha Party
Isme customer parents Hain likn consumer Bache Hain Tu is lihaz SE target audience parents hongy bache Nahi.
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SMM class 2 notes
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