10h • Notes 📝
"Setting Realistic Goals in Freelancing" Video
1. Goal Levels in Freelancing
Short-Term (0–3 Months)
- Land first 3 clients
- Build portfolio (free/low-cost work if needed)
- Test service packages & pricing
- Daily actions
- 5–10 Upwork proposals/day
- 20 LinkedIn/Instagram DMs/day
Mid-Term (3–12 Months)
- Earn consistently $2K–$5K/month
- Build authority & testimonials
- Raise prices gradually
- Focus on retainers
- Weekly content on LinkedIn/Instagram
Long-Term (1–3 Years)
- Scale to $10K/month
- Shift to inbound leads
- Offer high-ticket retainers
- Hire help → agency model
- Build personal brand + website
2. Work Smart, Not Emotional
- Track proposals, replies & conversions
- Improve proposal quality, not quantity
- Track hours vs income
- Drop low-paying clients
- Focus on high-ticket work
3. Reverse Engineer Income
- $5K/month at $50/hr = 100 hrs/month
- Retainers reduce workload (5 clients × $1K)
- Use cold DMs when platforms are slow
4. System-Based Goals
- Outcome goal: $10K/month
- System goal:
- 20 proposals/day
- 20 DMs/day
- 2 posts/week
- Consistency beats motivation
5. High-Leverage Activities
- Outreach > learning endless skills
- Focus on skills clients pay for
- Convert one-time clients → retainers
- Use platforms for credibility, DMs for scale
6. Common Freelancing Myths
- Freelancing ≠ passive income
- Skill alone is not enough (sales & marketing matter)
- High price without proof doesn’t work
- Website is optional, clients are mandatory
- Fewer high-paying clients > many low-paying ones
7. Lies Sold in Freelancing Courses
- Freelancing is not easy or instant
- Templates don’t replace personalization
- $10K in month one is unrealistic for beginners
- Upwork still works if used correctly
- True freedom comes from scaling, not solo work
Final Takeaway
- Freelancing is a business
- Set realistic goals
- Track data
- Focus on systems, outreach & positioning
- Scale with retainers and teams, not hype
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"Setting Realistic Goals in Freelancing" Video
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