2h • Notes 📝
Setting Realistic Goals in Freelancing video: Notes
1. Mindset & Reality
- Freelancing is active work, not passive income.
- Success requires sales, marketing, positioning, and client management, not just skills.
- Avoid myths: high rates ≠ instant high earnings, freelancing ≠ easy, more clients ≠ more money.
2. Goal Types
(a) Short-term (0–6 months):
- Get first 2–3 clients
- Build portfolio and case studies
- Offer competitive pricing
(b) Mid-term (6–12 months):
- Earn $2K–$5K/month
- Improve proposal-to-response ratio
- Convert one-time clients into retainers
(c) Long-term (1–3 years):
- Earn $10K/month
- Scale via agency model or high-ticket clients
- Delegate work, build a team
3. Client Acquisition
- Personalized proposals: highlight client problems & show past results
- Daily outreach: 20–50 DMs on Instagram/LinkedIn + Upwork applications
- Build credibility with content marketing & case studies
- Focus on high-value clients rather than quantity
4. Pricing & Earnings
- Track hours vs earnings to calculate real hourly rate
- Use reverse engineering to meet income goals: rate × hours = target income
- Start with competitive rates, over-deliver, collect testimonials, then raise prices
- Charge about 1/3 of the value you deliver to clients
5. Systems Over Shortcuts
- Focus on systems, consistency, and data tracking
- Build a repeatable process: outreach → proposal → client onboarding → results → case study
- Avoid chasing quick $10K/month promises without experience or network
6. Scaling & Agency
- Move from one-off projects to retainer clients
- Hire assistants/juniors to delegate tasks
- Focus on strategy & revenue-boosting services, not just skills
- Use multiple sources: Upwork, Instagram, LinkedIn, email for client acquisition
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Setting Realistic Goals in Freelancing video: Notes
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