People buy when their desire + urgency + belief is bigger than their doubt + fear + confusion.
Simple Equation to Understand sales.
𝐒𝐚𝐥𝐞𝐬 𝐎𝐮𝐭𝐜𝐨𝐦𝐞=
(Want pain/desire × Now real urgency × Proof evidence)
÷
(Trust Gap new brand / low reputation × Risk money / time / reputation × Confusion unclear offer)
I will try to elaborate this concept in the lesson 02 In Sha Allah