6h โข Notes ๐
Module 1 - What is lead generation
๐ช๐ต๐ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐ ๐ฎ ๐๐ถ๐ด๐ต-๐๐ฒ๐บ๐ฎ๐ป๐ฑ ๐ฆ๐ธ๐ถ๐น๐น?
Every business needs leads / customers. If you are a good lead generator, then apki market mein bohot zyada demand hoti hai, because lead generation itself is a big and rare skill.
๐ Agar aap ne yeh skill seekh li, toh paisa kamane se koi aapko nahi rok sakta
๐ช๐ต๐ฎ๐ ๐๐ ๐ฎ ๐๐๐๐?
A person who:
- Is interested in your product or service
- And has shared their contact details (email, phone, DM, form, etc.)
Sirf follower ya visitor lead nahi hota.
Lead = Interest + Contact Details
๐ช๐ต๐ฎ๐ ๐๐ ๐๐๐๐ ๐๐๐ก๐๐ฅ๐๐ง๐๐ข๐ก?
Lead Generation means:
- Potential clients dhoondhna
- Unka interest create karna
- Offer design karna
- Content capture karna
So that they can become future customers.
Lead generation depend karti hai:
- Kis platform se approach kar rahe ho
- Kis time par approach kar rahe ho
- Words / messaging kya use kar rahe ho
- Konsi proofs dikha rahe ho (Portfolio, Previous client work, Testimonials)
๐ In sab cheezon par depend karta hai ke lead milegi ya nahi.
๐๐ผ๐ฟ๐ฒ ๐ฆ๐๐ฒ๐ฝ๐ ๐ผ๐ณ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป
๐ญ. ๐๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐ฌ๐ผ๐๐ฟ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ
- Decide your niche
- Filter clients
๐ฎ. ๐๐ฟ๐ฎ๐ฏ ๐๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป
- Strong hooks
- Clear headlines
- Relevant offers
๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ป๐๐ฒ๐ฟ๐ฒ๐๐
- Show pain points
- Provide value
- Explain benefits
๐ฐ. ๐๐ฎ๐ฝ๐๐๐ฟ๐ฒ ๐๐ผ๐ป๐๐ฎ๐ฐ๐
- Forms
- DMs
- Emails
- Phone numbers
๐ฑ. ๐ก๐๐ฟ๐๐๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ๐
- Follow-ups
- Education
- Trust building
๐ฒ. ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐ฎ๐น๐ฒ๐
- When lead is warm
- Deal closing becomes easy
๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ง๐ฒ๐ฟ๐บ๐ ๐ ๐ฒ๐ถ๐ป ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐ฎ ๐๐ฎ๐ถ?
Lead generation is a system jo:
- Attention grab karta hai
- Interest create karta hai
- Contact capture karta hai
In Simple Words: Potential buyers ko systematically businesses ke samne laana.
๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐ฒ๐ฎ๐ฑ, ๐ฃ๐ฟ๐ผ๐๐ฝ๐ฒ๐ฐ๐ & ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ
๐๐๐๐:
- Banda interest show kare
- Contact details share kare
- Form fill kare ya DM kare
๐ Is stage par buying confirm nahi hoti
๐ฃ๐ฅ๐ข๐ฆ๐ฃ๐๐๐ง:
- Qualified lead
- Budget clear
- Need clear
- Buying intent clear
๐ Ready to buy
๐๐จ๐ฆ๐ง๐ข๐ ๐๐ฅ:
- Payment kar chuka ho
- Product / service le chuka ho
๐๐ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ผ๐ฟ ๐ฆ๐ฎ๐น๐ฒ๐?
๐ ๐๐ฅ๐๐๐ง๐๐ก๐:
- People ko attract karna
- Interest create karna
๐ฆ๐๐๐๐ฆ:
- Product / service sell karna
๐๐๐๐ ๐๐๐ก๐๐ฅ๐๐ง๐๐ข๐ก:
- Bridge b/w sales and marketing
๐ข๐ป๐น๐ถ๐ป๐ฒ ๐๐ ๐ข๐ณ๐ณ๐น๐ถ๐ป๐ฒ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป:
๐ข๐ก๐๐๐ก๐:
- Social media
- Paid ads
- Websites
- Email marketing
- Influencer marketing
๐ข๐๐๐๐๐ก๐:
- Referrals
- Word of mouth
- Events
- 1-to-1 calls
- Walk-ins
๐ Jahan attention, wahan leads
๐ฅ๐ผ๐น๐ฒ ๐ผ๐ณ ๐๐ฒ๐ฎ๐ฑ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฟ๐ผ๐๐๐ต
- Leads = Business ka fuel
- More leads = more sales
- Stable leads = predictable growth
๐ช๐ต๐ ๐๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐๐ฎ๐ถ๐น ๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐ฒ๐ฎ๐ฑ๐?
- Sales pipeline empty ho jati hai
- Revenue unpredictable hota hai
- Panic discounts dene padte hain
- Galat clients accept karne padte hain
๐ฆ๐๐ฒ๐ฝ-๐ฏ๐-๐ฆ๐๐ฒ๐ฝ ๐๐๐ป๐ป๐ฒ๐น:
- Job post milna
- Job filter karna
- Proposal bhejna
- Client reply
- Chat
- Call (optional)
- Deal close
- Delivery
- Review
- Repeat
๐๐ฒ๐ ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐:
- Lead generation = business ka survival & growth system
- Jo lead flow control karta hai, wahi business growth control karta hai
I request that agar koi shot form Like CRM or is trhn ki koi bhi term video mn use ki h to kindly unki full form or uska mtlb bhi explain kia jaye ta k sbko smjhny mn asani ho, Jazak Allah
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Module 1 - What is lead generation
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