10h • Tips & Resources💡
📘 LESSON 6 — Influence & Persuasion Psychology
Hello there,
🧠 1) Influence vs Manipulation
- Easy English: Influence = positive, helps others | Manipulation = selfish, benefits only you
- Urdu: Influence = acha, dusre ke liye faydemand | Manipulation = sirf apne fayde ke liye
Rule: Always have good intention.
🧠 2) Reciprocity (Favor Return)
- Easy English: People like to return favors
- Urdu: Jab aap kisi ki help karte ho, wo wapas karne ka feel karta hai
Example:“Let me help you with this task” → They feel like helping you in return
🧠 3) Social Proof (Others Are Doing It)
- Easy English: People follow what others do
- Urdu: Hum aksar wahi karte hain jo dusre kar rahe hote hain
Example:“5,000 people already used this service” → credibility + trust
🧠 4) Authority (Expertise Matters)
- Easy English: People trust those who know what they are doing
- Urdu: Log unpe trust karte hain jo expert hain
Example:“I have 5 years experience in this field” → client confident hoga
🧠 5) Scarcity (Limited Opportunity)
- Easy English: People want things that are rare or limited
- Urdu: Jab cheez kam ho, log zyada chahte hain
Example:“Only 2 slots left” → urgency + faster decision
🧠 6) Clear Communication
- Easy English: Explain clearly, show value
- Urdu: Saaf aur simple baat karo, value samjhao
Example:“Here’s the step-by-step plan I will follow” → trust barhta hai
🧠 7) Questions Instead of Orders
- Easy English: Asking makes people agree more easily
- Urdu: Sawaal poochna resistance kam karta hai
Example:“Can we try this approach?” instead of “Do this.”
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📘 LESSON 6 — Influence & Persuasion Psychology
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