12h • Notes 📝
Lecture 5 | Old vs new ways of lead generation.
Old vs new ways of lead generation.
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Purane zamany main leads kesy aati thi.
- Physical method use hota tha
- Log directly milty thy
- Zyada manual efforts hoti thi
Examples:
- Calls
- Visits
- Referrals
- Pamphlets
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Cold calling ka system kesy kam krta hy.
Phone invent howa, cold calling ka system aa gaya
Process:
- Random numbers dail
- Calls
- Offer explain
- Rejections
Reality:
- Time zyada lgta hy
- Conversion kam hoti hy
Is liye ye system jo bhi new start krta hy, us ko recommend nai kiya jata.
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Email blasting k pros and cons.
Pros:
- Zyada logo ko aik sath email kr dyty hain
- Cheep method
Cons:
- Spam bn jati hain Emails
- Low trust rate hota hy
- Low reply rate hota hy
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Offline lead ka system ( flyers, banners, referrals)
- Flyers: mass awareness
- Banners: local visibility
- Referrals: trust base
Issue:
- Tracking mushkil hoti hy
- Scale krna hard hota hy
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Content-based lead generation kaise kam krti hy.
Ye sir ka recommended method hy. But is ki bhi stages hoti hain, like ap cover letter write krty ho, ye bhi piece of content hy, hum nay client ko send kiya, client aa gaya. But agr usi content ki video banay lag jawo, to us k andar multiple kam add ho jaty hain, or who pori full time job hy, start main text base content recommended hy. Start main text base content ki trf jaien gy, un leads ki trf jaien gy jo k warm leads hain, like skool k oper warm leads hain, Upwork pr warm leads hain. Un ko hum pitch krien gy.
Process:
- Useful content hota hy
- Trust build hota hy
- Interest build hota hy
- Lead hud aati hy, ya phir lead ko content dekhany k bad jub who ap ko follow kr lyta hy, or phr jb ap us ko message krty ho to us k close hoty k chances zyada hoty hain.
Example:
- Reels bna lo
- Post bna lo
- Videos bna lo
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Social media leads kesy generate hoti hain.
- Content say attention ko grab krty ho
- DM say conversation ko start krty ho
- Relationship ko build krty ho.
- Apni offer ko pitch kr dyty ho.
Power:
- Direct communication hoti hy.
- Is main trust high hota hy.
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Paid ads ka modern funnel system.
Ad > Landing page > Lead form fill > Follow up lyty ho > Sale main convert ho jata hy
Benefits:
- Fast leads
- Scalable system
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Authority base or community base lead generation.
Ye sb say acha way hy lead generation ka, or sb ko recommend kiya k who apni business community sath sath bnaien, apny business k sath, ta k un ko lead generation main asani ho, or un ki jo lead generate ho rahi hain, who community main jati rahien, waha pr who un ko value dyty reahin, ta k who us business say bar bar faida hasil krty rahein,
- Authority = expert positioning
- Community = trust + belongings
Community esa nai k ap nay YT pr video dekhi bs, community main ap ka connection bnta hy community owner k sath.
Example:
- Personal brand bna lo
- Whatsapp k groups bna lo
- Paid community bna lo school k uper.
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Key takeaways:
- Old method slow and manual hota hy
- New methods, small and scalable hoty hain.
- Best strategy = Old + New ka mix
Or hud say bhi dekho k kon sa way ap k liye sahi kam kr raha hy.
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For better experience, you can explore the link of my notes.
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Lecture 5 | Old vs new ways of lead generation.
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