3h • Notes 📝
Lead Generation(Module 1)
--> lead = jo log aapki product ya services khareedney mein interested hain aur aapko apna contact info dechukey hon, sirf visitor ya follower leed nah hota.
lead = interest + contact info
--> Lead Generation kehtay hain nayein potential customers ko dhoondhna unka interest create krna buying ka or unka contact capture krna taakey unhein future mein customer banaya jaaskey.
Q Lead prospect aur customer mein kya farq hai?
Lead = interest + contact info
Examples:
Someone fills out a contact form
Downloads a free ebook
Subscribes to your newsletter
Clicks an ad and leaves their email
Prospect = A prospect is a qualified lead and have budget, authority, and intent — someone who is likely to buy.
--> yaani ke tumhari jo tareget audience hai wo let's say 20 to 25 se lekr mein hain ab jo lead aayi hai tumhara paas wo interested to hai but qualify nah karrhi yaani wo target audience nah to wo prospect nah.
--> Have budget, authority, and intent
uskey paas budget hai us solution ke liye, authority yaani wo han bolskta hai tumhari product buy krney ke liye yaani wo decision le skta hai apni company ke liye wo is type ka bnda nah ke wo bol rha hai mein boss se pooch kr bata hoon aur intent yaani wo irada rakhta hai buy krney ka.
Customer = jo ke paisa de chuka hai aur product ya service khareed chuka hai.
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Lead Generation(Module 1)
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