Dec '25 • Notes 📝
DAY 3 OF SOCIAL MEDIA MANAGEMENT.
Lesson 3: Profile Optimization & Social Media Terms
1. What is Profile Optimization?
Profile optimization means setting up your social media profile in a way that:
▪︎ Clearly explains who you are.
▪︎ Shows what you offer.
▪︎ Attracts the right audience or clients.
▪︎ Builds trust and credibility.
Your profile should answer instantly:
Who am I? | Who do I help? | How do I help them?
2. Key Elements of an Optimized Profile
1. Profile Picture:
▪︎ Clear, professional, and high-quality.
▪︎ Preferably a face shot.
▪︎ Same picture across platforms for brand consistency.
2. Username / Handle:
▪︎ Simple, readable, and searchable.
▪︎ Avoid numbers and random symbols.
▪︎ Name + niche works best.
3. Bio (Most Important) Your bio should clearly mention:
▪︎ What you do
▪︎ Who you help
▪︎ The value or result you provide.
▪︎ Link in Bio:Use it strategically (portfolio, website, WhatsApp, booking link).
4. Highlights / Featured Section
Used to showcase:
▪︎ Services
▪︎ Testimonials
▪︎ Work samples
▪︎ FAQs / About Me
2. Social Media Terms Learned:
● Reach:
Number of unique people who see your content.
● Impressions:
Total number of times your content is shown.
● Engagement:
Likes, comments, shares, saves, replies.
● Engagement Rate
Engagement compared to reach or followers.
● Algorithm
A system that decides who sees your content.
● CTA (Call to Action)
Action you ask users to take (follow, comment, save, DM).
● KPI (Key Performance Indicator)
Metrics used to measure success (reach, engagement, leads, conversions).
● CTR (Click Through Rate)
Percentage of people who clicked your link after seeing the content.
● Content Curation
Sharing relevant content from others with your own insights.
● Vanity Metrics
Numbers that look good but don’t reflect real growth (followers, likes without engagement).
● Content Pillars
Core topics you consistently create content around.
● Organic Content
Content shared without paid promotion.
● Paid Ads:
Content promoted using money to reach more people.
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DAY 3 OF SOCIAL MEDIA MANAGEMENT.
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