10d (edited) โ€ข Notes ๐Ÿ“
COVER LETTER STRUCTURE:
๐—ฃ๐—ถ๐˜๐—ฐ๐—ต ๐—ต๐—ฎ๐—บ๐—ฒ๐˜€๐—ต๐—ฎ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ธ๐—ฒ ๐—ณ๐—ฎ๐—ถ๐—ฑ๐—ฒ ๐˜€๐—ฒ ๐˜€๐˜๐—ฎ๐—ฟ๐˜
  • Pitch hamesha client ke business result se start hogi
  • Tools, effort ya skills baad mein
  • Client ko ye samajh aana chahiye: Mujhe is se kya milega?
  • Har pitch ka structure: Dream Outcome => Clear Reason => Simple Execution
  • Language result-focused ho, personal nahi
๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—น๐—ถ๐—ป๐—ฒ = ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐˜€๐˜ ๐—ต๐—ผ๐—ผ๐—ธ
  • First line sirf dream outcome ho
  • Short, direct, curiosity-based wording
  • Har lafz hook ka kaam kare
  • Weak opening = instant ignore
๐—™๐—ฎ๐˜€๐˜ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜€๐—ต๐—ผ๐˜„ ๐—ธ๐—ฎ๐—ฟ๐—ป๐—ถ ๐—ต๐—ฎ๐—ถ
  • Draft delivery ka exact time mention karo
  • Ye show karta hai => Reliability and Low risk
  • โ€œKaam karna hai ya nahiโ€ jesi language avoid
  • Direction do, decision ka pressure nahi
๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ผ๐—ฟ๐˜€ ๐—ธ๐—ฎ ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ
  • 2 competitors identify karo:
=> 1 lower level
=> 1 higher level
  • Unke results ka reference do
  • Phir apni positioning batao:
=> Same ya better outcome ka plan
  • Self-praise nahi, comparison se trust build hota hai
๐—”๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ฟ๐—ฎ๐—ธ๐—ต๐—ผ
  • Over-availability mat dikhao
  • 8โ€“10 hours/day is enough
  • Reliable or professional lago
๐—ฆ๐—ผ๐—ณ๐˜ ๐—–๐—ง๐—”
  • CTA invitation jaisa ho
  • Pressure create na kare
  • Client ko control feel ho
  • Availability show karo, insist nahi
๐—™๐˜‚๐—น๐—น ๐—ณ๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ
  • Sirf videos nahi, system sell karo
  • Short-form:
=> Attention + reach
  • Long-form:
=> Trust + nurturing
  • Goal:
=> Brand ko โ€œfirst recallโ€ banana
๐—ฅ๐—ถ๐—ด๐—ต๐˜ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ ๐—ธ๐—ฎ๐—ฟ๐—ผ
  • Random ya small clients chase nahi karne
  • Focus on:
=> Creators
=> Established businesses
=> Long-term planners
  • Stability > one-time payment
๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ ๐—Ÿ๐—ถ๐—ป๐—ธ: https://www.skool.com/make-1k-5k-in-30-days-8449/day-4-getting-dummy-bids-approved-by-22nd-december?p=6ae773ba
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Yusra Zia
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COVER LETTER STRUCTURE:
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