10d (edited) โข Notes ๐
COVER LETTER STRUCTURE:
๐ฃ๐ถ๐๐ฐ๐ต ๐ต๐ฎ๐บ๐ฒ๐๐ต๐ฎ ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐ธ๐ฒ ๐ณ๐ฎ๐ถ๐ฑ๐ฒ ๐๐ฒ ๐๐๐ฎ๐ฟ๐
- Pitch hamesha client ke business result se start hogi
- Tools, effort ya skills baad mein
- Client ko ye samajh aana chahiye: Mujhe is se kya milega?
- Har pitch ka structure: Dream Outcome => Clear Reason => Simple Execution
- Language result-focused ho, personal nahi
๐๐ถ๐ฟ๐๐ ๐น๐ถ๐ป๐ฒ = ๐๐๐ฟ๐ผ๐ป๐ด๐ฒ๐๐ ๐ต๐ผ๐ผ๐ธ
- First line sirf dream outcome ho
- Short, direct, curiosity-based wording
- Har lafz hook ka kaam kare
- Weak opening = instant ignore
๐๐ฎ๐๐ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐๐ต๐ผ๐ ๐ธ๐ฎ๐ฟ๐ป๐ถ ๐ต๐ฎ๐ถ
- Draft delivery ka exact time mention karo
- Ye show karta hai => Reliability and Low risk
- โKaam karna hai ya nahiโ jesi language avoid
- Direction do, decision ka pressure nahi
๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐ ๐ธ๐ฎ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ
- 2 competitors identify karo:
=> 1 lower level
=> 1 higher level
- Unke results ka reference do
- Phir apni positioning batao:
=> Same ya better outcome ka plan
- Self-praise nahi, comparison se trust build hota hai
๐๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฏ๐ฎ๐น๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ฟ๐ฎ๐ธ๐ต๐ผ
- Over-availability mat dikhao
- 8โ10 hours/day is enough
- Reliable or professional lago
๐ฆ๐ผ๐ณ๐ ๐๐ง๐
- CTA invitation jaisa ho
- Pressure create na kare
- Client ko control feel ho
- Availability show karo, insist nahi
๐๐๐น๐น ๐ณ๐๐ป๐ป๐ฒ๐น ๐๐ฎ๐น๐๐ฒ
- Sirf videos nahi, system sell karo
- Short-form:
=> Attention + reach
- Long-form:
=> Trust + nurturing
- Goal:
=> Brand ko โfirst recallโ banana
๐ฅ๐ถ๐ด๐ต๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐ธ๐ฎ๐ฟ๐ผ
- Random ya small clients chase nahi karne
- Focus on:
=> Creators
=> Established businesses
=> Long-term planners
- Stability > one-time payment
๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ถ๐ป๐ธ: https://www.skool.com/make-1k-5k-in-30-days-8449/day-4-getting-dummy-bids-approved-by-22nd-december?p=6ae773ba
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COVER LETTER STRUCTURE:
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