6h • Notes 📝
Course : Lead Generation | Module 6 & 7
MODULE 6 - Lead generation levels & maturity
1. The 3 Levels of Lead Generation
Beginner (Manual): Low cost and high control, but very slow and hard to scale (e.g., manual DMs, Upwork). The main focus here is simply practicing the skill.
Semi-Automated: A mix of human effort and software (like CRMs or scheduling tools) to save time and build consistency.
Fully Automated: A hands-off system using ads, funnels, and emails. It takes heavy effort to set up initially, but runs smoothly on autopilot once finished.
2. The Rule of Scalability
A lead generation system is only truly scalable if it can run without your direct involvement.
Example: Hiring a team of Upwork bidders multiplies your leads without eating into your own 24 hours.
3. Branding & Team Building
Personal vs. Business Brand: Personal brands build trust much faster because people connect with people. You should use your personal brand to drive trust to your business.
Solo vs. Team Growth: Operating as a "one-man system" means slow growth. Building a team combines everyone's time, money, and skills for rapid scaling.
4. Key Takeaways
Everyone starts at the beginner/manual stage.
Automation is the ultimate key to growth.
Your goal is to learn as many lead generation methods as possible to continually lower your costs and effort.
MODULE 7 - Platform wise lead generation strategy
1. Instagram
Flow: Content → Attention → Value → Trust → Call to Action (CTA) → DMs.
Lead Type: Warm and relationship-based.
2. Facebook
Methods: Groups, Pages, and Lead Ads.
Strength: Fast volume and precise local/interest targeting.
3. LinkedIn (B2B)
Flow: Optimize Profile → Targeted Connections → Value Message → Follow-up.
The Catch: Full of fake engagement (freelancers pitching freelancers). Not recommended for pure beginners.
The Advantage: Easily identifies decision-makers (CEOs, founders) whose roles are hidden on Instagram.
4. YouTube & Google Search
YouTube: High-intent, highly educated, buyer-ready leads looking for learning.
Google: Problem-solving leads with strong search intent.
5. Upwork (The Recommended Starting Point)
Lead Type: "Ready to hire" with a clear budget.
Strategy for Beginners: If you have zero reviews, focus heavily on speed bidding and targeted outreach first to build your initial inbound trust.
6. Platform Psychology (The "Why" They Buy)
Instagram: Emotion + Connection
Facebook: Community + Trust
LinkedIn: Logic + ROI (Return on Investment)
YouTube: Learning + Intent
Google: Problem Solving
Upwork: Hiring Mindset
7. The Golden Rules
Change Platform = Change Message. Do not use the exact same pitch everywhere.
Focus on ONE. Master the easiest platform with the warmest leads (Upwork) first before distracting yourself with others.
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Course : Lead Generation | Module 6 & 7
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