12d • Notes 📝
Class 8 SMM Notes | Jaldi se class se pehle Review kar lain
Topic: Platform‑Specific Strategies
Your audience is not on one single platform. Some may be active on Instagram, others on LinkedIn or Facebook. Each platform has a different vibe, audience intent, and content style, so your strategy must be tailored accordingly.
Instagram Strategy
1. Daily Stories (Consistency is Key)
- Post daily stories to stay visible.
- Stories disappear in 24 hours, so people consume them casually.
- Use stories for:
2. Limited‑Time Offers
- Add short‑term offers in stories (e.g., 24‑hour discount, limited slots).
- Creates urgency and encourages quick action.
3. Story‑First Content (Not Just Reposting Posts)
- Don’t only repost your feed posts on stories.
- Design content specifically for stories (vertical, minimal text, engaging).
- Use stickers, polls, sliders, and questions.
4. Hashtag Usage (For Discovery)
- Hashtags help users search and discover content.
- Use niche‑specific hashtags.
- Example:
- Tip: You can ask ChatGPT to generate search‑intent‑based hashtags for your niche.
5. Carousel Posts (High Engagement Format)
- Structure:
- Keep slides connected logically.
Example for 3D Artists:
- Slide 1: Final Render (Hook)
- Slide 2: Wireframe
- Slide 3: Clay render
- Slide 4: Lighting setup
- Slide 5: Final result
Note: On LinkedIn, carousels can go up to 10–30 slides (used for reports), but on Instagram keep them concise and engaging.
6. Stories for Reach (New Audience)
- Create story content based on:
- These help reach people who don’t follow you yet.
7. Stories for Connection (Audience Bonding)
- Ask questions in stories to get feedback.
- Example:
- Helps align your Ideal Customer Avatar (ICA):
8. Personal & Relatable Content
- Share things you wouldn’t normally post.
- Example:
- Makes you human, relatable, and trustworthy.
Facebook Strategy
1. Conversation‑Starter Posts
- Facebook works well for discussion‑based content.
- Ask questions, opinions, or experiences.
2. Understanding Facebook’s Current Audience
- Earlier, Facebook and Instagram had similar vibes.
- Now:
3. Groups & Communities (High Value)
- People still open Facebook mainly for groups.
- Examples:
- Strategy:
4. Comment Wars (Authority Building)
- Actively comment on posts in groups.
- Share valuable insights, not spam.
- This increases:
5. Instagram vs Facebook Chats
- Instagram chats/groups are not very popular.
- Facebook groups are still strong for networking.
6. Avoid Scammers
- Facebook has many low‑level or scammy clients.
- Be cautious.
- Upside:
LinkedIn Strategy
1. Platform Mindset
- LinkedIn is a professional platform.
- Instagram‑style content usually does NOT work here.
Whatever someone likes on LinkedIn is shown to their network.So people only like content that reflects well on them.
(MATLAB: Agar koi client like kare, to uske connections ko lage ke yeh banda achi, valuable aur learning wali cheezein consume karta hai.)
2. Audience Type
- Mostly:
- The people who can buy your services are already here.
3. Industry Engagement
- Brands and companies post on LinkedIn.
- You can:
- Example:
4. Storytelling Content
- Share professional stories.
- Example:
5. Unconventional but Smart Processes
- Example:
- This:
Lesson: You can do unconventional things if they make your process faster and clearer.
6. Case Studies (Very Important)
- Show:
- Builds trust and authority.
7. Professional Carousels
- Clean design
- Clear headings
- Data‑driven
- Process‑oriented
8. Commenting for Visibility
- Comment on others’ posts regularly.
- Make comments valuable and insightful.
- Avoid generic comments like “Great post”.
9. LinkedIn Captions Matter
- Captions are often read fully.
- People even repost good captions.
- Best practices:
Key Takeaway
✔ One platform ≠ one strategy
✔ Match content to platform behavior
✔ Be human on Instagram
✔ Be conversational in Facebook groups
✔ Be professional and value‑driven on LinkedIn
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Class 8 SMM Notes | Jaldi se class se pehle Review kar lain
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