Copywriting might not be the first skill that comes to mind when building an online community, but on Skool – the growing community platform – it can become a powerful tool for success. Bijan has seen this firsthand with his "Copywriting Secrets" community, which has grown to over 700 members. In a recent conversation, he shared how understanding the fundamentals of copywriting has shaped his approach to building his Skool community and how these same principles can help others create more engaging spaces on the platform. Understanding Copywriting for Your Skool Community When asked to define copywriting for beginners on the Skool platform, Bijan offered a clear perspective: "Copywriting is everywhere. It's on every product that we consume daily." He explained that copywriting goes beyond simply writing words and hoping people will buy. Instead, it involves creating an entire ethos using only words. For those new to Skool who may be unfamiliar with copywriting, Bijan emphasized the importance of understanding what the market wants: "You gotta look at all the questions people are asking. Become obsessed and consume a lot of questions that people have about products." This market research forms the foundation of effective copywriting that resonates with potential community members. The core principle, according to Bijan, is to develop an intimate knowledge of the problems people in your niche are facing. "Use Vid IQ and flip the comments so it's questions first. Go deep down YouTube rabbit holes. Look up every possible way to talk about the problems," he advised. By understanding these specific problems, you can position your Skool community as the solution. Crafting Your Skool Community's First Impression For those starting a fresh Skool community, Bijan highlighted two crucial elements: "The about page is super important. The graphics on the about page and the writing on the description." When creating copy for your Skool community, Bijan recommends not judging yourself too harshly at first: "Don't judge yourself for sounding stupid. Just write some terrible stuff on your about page and then come back to it tomorrow." He emphasized that the iterative process of writing, evaluating, and rewriting is essential for developing strong copywriting skills.

In the crowded landscape of online fitness communities, standing out requires more than just workout tips and meal plans. Enter Stevie Deal, a fitness coach who's captivating a growing audience by blending practical fitness advice with fantasy book references—and she's building this unique community on Skool, the digital community platform that's changing how creators connect with their audiences. Merging Fantasy with Fitness on a Digital Community Platform "If you are constantly restarting your fitness goal, the first thing you can do that's going to improve your success rate by 65 percent is tell somebody your goal," Stevie explains to her community members. This philosophy of accountability forms the foundation of her Skool community, where fantasy book lovers come together to get fit enough to "survive" in their favorite fictional worlds. What makes Stevie's approach unique is how she seamlessly weaves fantasy references into practical fitness advice. Rather than focusing solely on traditional workouts like weightlifting or running, she breaks down the specific types of fitness her community members would need to thrive in a fantasy setting—from cardio endurance for those long walks through mystical forests to muscular endurance for wielding swords and staying on dragons. "In a fantasy world, we all know that they follow a similar pattern in similar tropes, one of the first things we see is the long walk to somewhere. Your cardiovascular endurance is super important," she tells her community, referencing characters like Nesta from A Court of Silver Flames who struggled with the 10,000 steps in the House of Wind. Building Community Through Skool's Engagement Features Stevie's approach to community building on the Skool platform centers around accountability and themed challenges that keep members engaged and motivated. Her 10-day challenges run back-to-back, creating continuous engagement while allowing members to set and achieve realistic goals. "One of the things I do with my clients is we have a 10-day challenge that just runs back to back for accountability. And every start of the 10 days, they tell me their goal, what it is they want to achieve, and what their habits are," she explains.

In today's fast-paced world, many people struggle to find time for self-reflection. That's where Angela, founder of an innovative journaling community on Skool, is changing the game. Through her structured approach and accessible methods, she's built an online space where members learn practical journaling techniques for mental health, personal growth, and even grief processing. Building an Accessible Journaling Community on Skool's Platform "A lot of people think that they just don't have time to start journaling. The excuse is, I don't have time, I'm too busy," Angela explains in one of her community sessions. She addresses the common barriers people face: family obligations, work commitments, and packed schedules. But through her Skool community, she's proving that even the busiest individuals can incorporate this powerful practice into their lives. What makes Angela's approach unique is her focus on practicality and flexibility. Rather than promoting journaling as an all-or-nothing practice that requires extensive time commitments, she's developed multiple pathways that suit different lifestyles, schedules, and preferences. Five Innovative Approaches to Journaling Through Skool Angela's Skool community centers around teaching actionable journaling techniques that work for real people with real constraints. Her methodology includes five distinct approaches: 1. The Early Morning Method - Waking up 15-20 minutes earlier to journal in peace before the household stirs 2. The Scheduled Approach - Setting non-negotiable alarms specifically for journaling time 3. The Replacement Technique - Substituting scrolling or TV watching with short journaling sessions 4. The Habit Pairing Strategy - Connecting journaling with existing habits like drinking tea 5. The Voice Note Alternative - Using technology to record thoughts when writing isn't possible "We have alarms for everything else. We got an alarm to drop the kids off. We got an alarm to eat, right? So set the alarm to... this is definitely mental health," Angela tells her community members, emphasizing the importance of intentionality.

In the burgeoning world of microgreens cultivation, finding reliable guidance can mean the difference between harvesting success and costly mistakes. That's why Mike Hicks, fondly known as "Microgreens Mike," has leveraged the online community platform Skool to create a free resource helping newcomers navigate this specialized form of agriculture. . "We started with old shelving racks that were out of an old subway that closed down and they weren't necessarily the right size to fit the trays," Mike shares. "You can only fit three of them on there, so you just get something that's available that you can set trays on." This hands-on experience informs the practical advice now shared with the Skool community. Rather than letting newcomers repeat common mistakes, Microgreens Mike emphasizes starting with proper equipment: six-tier shelving units available at retailers like Sam's Club or Home Depot for around $100, appropriate lighting systems, and quality trays designed specifically for microgreens cultivation. Building an Online Community Platform for Microgreens Mastery Recognizing that beginning growers face a steep learning curve, Mike established "Microgreens for Profit," a free community hosted on Skool. The digital community building approach centers on preventing the mistakes he personally experienced. "You're going to run into mistakes, especially if you don't get a coach or somebody to help you along the ways," Microgreens Mike explains. "If you don't know a lot, you don't know." One significant challenge Mike encountered illustrates the value of the Skool community's guidance: "We put a shelf up against the wall and it was in a corner of the room. We had no airflow there. So there's no fan blowing around there. Nothing like that. It was stagnant air. The crops were drying out and burning up on the backside." This hard-earned knowledge now helps community members avoid similar setbacks. Through the Skool platform, Microgreens Mike offers newcomers: - Equipment recommendations for proper growing setups - Guidance on starter crops for building confidence - Proper growing techniques for maximizing yields - Harvesting protocols to ensure quality and shelf life - Free 20-minute consultations for personalized guidance -

There's something particularly compelling about individuals who make dramatic career pivots, especially when they transition from adrenaline-fueled professions to ones focused on helping others transform their lives. Francis, a former skydiving instructor turned mindset coach, shares valuable insights about finding fulfillment and overcoming invisible barriers that prevent people from achieving their goals. Finding Fulfillment Beyond the Free Fall "Imagine you've worked towards your dream job for years only to get there and realize that something is missing," Francis shared during our conversation. This sentiment captures the beginning of his journey from skydiving professional to mindset coach. For years, Francis lived what many would consider a dream life—jumping out of planes at 120 miles per hour and getting paid for it. After discovering skydiving during a trip to New Zealand with his best friend, he spent six years training and building his skills to become an instructor. "There's nothing quite like climbing out of an airplane with your best mate and just falling to earth at 120 miles an hour," he recalled, the passion for those early experiences still evident in his voice. But despite reaching this coveted position, something felt off. "It reached a point where despite the fact that this is an amazing job and a privilege to take people on this journey, for me, there was something missing. It started to lose its shine," Francis explained. The realization was both jarring and enlightening: "I was going after happiness. I wanted to be happy, I was not happy. Skydiving as a job for me was... I'd learn to skydive, felt great, loved it. That must be a great job, right? But no. It wasn't, it was massively disappointing." Understanding the Invisible Barriers to Achievement What Francis discovered was missing wasn't happiness—it was fulfillment. This insight became the foundation for his work as a mindset coach, focusing on why people struggle to achieve their goals.