The Copywriting Advantage: An Essential Skill For Skool Community Owners

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Apr 18 (edited) • 🌟 Reviews

Copywriting might not be the first skill that comes to mind when building an online community, but on Skool – the growing community platform – it can become a powerful tool for success. Bijan has seen this firsthand with his "Copywriting Secrets" community, which has grown to over 700 members. In a recent conversation, he shared how understanding the fundamentals of copywriting has shaped his approach to building his Skool community and how these same principles can help others create more engaging spaces on the platform.

Understanding Copywriting for Your Skool Community

When asked to define copywriting for beginners on the Skool platform, Bijan offered a clear perspective: "Copywriting is everywhere. It's on every product that we consume daily." He explained that copywriting goes beyond simply writing words and hoping people will buy. Instead, it involves creating an entire ethos using only words.

For those new to Skool who may be unfamiliar with copywriting, Bijan emphasized the importance of understanding what the market wants: "You gotta look at all the questions people are asking. Become obsessed and consume a lot of questions that people have about products." This market research forms the foundation of effective copywriting that resonates with potential community members.

The core principle, according to Bijan, is to develop an intimate knowledge of the problems people in your niche are facing. "Use Vid IQ and flip the comments so it's questions first. Go deep down YouTube rabbit holes. Look up every possible way to talk about the problems," he advised. By understanding these specific problems, you can position your Skool community as the solution.

Crafting Your Skool Community's First Impression

For those starting a fresh Skool community, Bijan highlighted two crucial elements: "The about page is super important. The graphics on the about page and the writing on the description."

When creating copy for your Skool community, Bijan recommends not judging yourself too harshly at first: "Don't judge yourself for sounding stupid. Just write some terrible stuff on your about page and then come back to it tomorrow." He emphasized that the iterative process of writing, evaluating, and rewriting is essential for developing strong copywriting skills.

For evaluating your own copy, particularly when your new Skool community might not be receiving much traffic, Bijan suggests reading it critically yourself: "Does this say, 'Hey, I understand your pain and I can help you solve that pain'?" He also recommends subscribing to email newsletters to study a large volume of professional writing.

Value Stacks: Essential for Your Skool Community

One specific element Bijan initially disliked but now considers vital is the value stack: "As a beginner, when I first started on Skool, I saw value stacks and I was like, I hate these. But I was completely wrong. Those value stacks are very important."

These structured lists with check marks or X marks that highlight features, benefits, and bonuses provide clear value propositions to potential community members. However, Bijan cautions against using generic content: "What most people do will just throw on something that's generated from ChatGPT, and it will sound kind of awkward. But if you actually spend time thinking about what is valuable... spend hours on each one."

The Role of AI in Copywriting for Skool

Despite the prevalence of AI tools like ChatGPT and Claude, Bijan believes copywriting remains a viable skill in 2025: "The amount of time I spend working with ChatGPT to give it the context needed, it's just a helpful tool. Just like Photoshop helps artists."

He views AI as a tool that can store context and help you access it quickly. By providing extensive contextual information to the AI, you can use it to generate starting points that you then refine and improve: "It gives you a good starting point. I still spend hours using it, and every business owner isn't gonna be able to spend those hours refining the copy."

Building a Successful Paid Offer on Skool

When discussing his strategy for converting his free community members to a paid offer, Bijan described his approach: "For the people who are in here already, you can stay in for free 'cause you're already here. But if you wanna leave and come back at the new price, $99 a month, you'd get access to all the things that I'm spending time working on developing."

The key, he explained, is making the community so valuable that members will willingly choose to pay: "My goal is to make it so valuable that 730 people will wanna leave and come back at the $99 a month price point."

To create this value, Bijan emphasized the importance of what he calls "the boring work"—the detailed, time-consuming tasks of structuring information, creating comprehensive onboarding materials, and developing valuable resources: "You gotta understand how to use the classroom, how to use the pages, how to write things that are really valuable."

Onboarding: The Hidden Success Factor for Skool Communities

Bijan believes that one of the most critical elements of a successful Skool community is the onboarding process: "Spend a ton of time on the things that you think are obvious. Put them into the 'Start Here' classroom. Remind them what they want at the end of the goal and remind them that they're on the way to achieving that goal."

This focus on onboarding isn't just about making new members feel welcome—it's about preventing buyer's remorse and ensuring they see a clear path to achieving their goals through your community. Bijan notes that while no one really wants to click on the "Start Here" classroom course, when they do, "you have to make sure that they actually wanna read it and they're not just gonna click off of it and bounce off."

Beyond Money: Creating a Greater Purpose for Your Skool Community

One of the most thought-provoking insights Bijan shared was about aligning community members toward a greater purpose. Referencing another successful Skool community called Synthesizer, he noted: "When you wanna make a community, you have to have them aligned towards the same goal, a greater purpose that is gonna solve a problem that the earth faces."

This perspective shifts the focus from simply making money online to creating a movement with deeper meaning. Bijan is still exploring what this greater purpose might be for his copywriting community: "It's not just about money, you know, it's not just about being able to write from anywhere. There's a deeper meaning, and I'm still thinking what that could be."

He contrasted this with Skool's own mission: "Skool tried to help 1 billion people find communities. That's a much loftier, larger goal than trying to help people make $19 a month on the internet."

Leveraging Skool's Affiliate Program

When discussing Skool's affiliate program, Bijan shared Alex Hormozi's insight that "affiliates is one of those things that takes a while to start ramping up." He emphasized the importance of reminding people why it's valuable to become an affiliate for your community: "Just because they can doesn't mean they're just going to."

Part of this strategy involves considering how community members would want to talk about your community to others. Is it a community they're proud to be associated with? Does being affiliated with your community elevate their status? These considerations can significantly impact the success of your affiliate program.

Final Thoughts

Throughout the conversation, Bijan repeatedly emphasized the importance of doing "the boring work"—the detailed, time-consuming tasks that might not be exciting but are essential for building a successful Skool community. Whether it's crafting compelling copy, creating comprehensive onboarding materials, or aligning your community around a greater purpose, these elements require dedication and persistence.

For those looking to build a thriving Skool community in 2025, Bijan's journey offers valuable insights. By focusing on understanding your market, crafting compelling copy, creating thorough onboarding experiences, and aligning your community around a greater purpose, you too can build a successful Skool community that delivers real value to its members.

As Bijan puts it: "At the end of the day, we have to attract, convert, and deliver. We have to get really good at those three things and finding the boring work of those three things."

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