The exact software stack Dom and the team use to build, publish, measure and promote websites that rank in Google and get recommended by AI assistants. Ten written lessons take you from a blank laptop to a live site on Cloudflare Pages, Claude Code set up the way we run it, Nano Banana images, keyword research inside VS Code, Search Console and GA4 wired up, pages built to rank, AI search visibility, and the weekly routine that keeps it moving.

Watch a complete website get built and launched, from an empty folder to a live address on Cloudflare Pages. Seven lessons follow one real demo site the whole way: the facts file, the rules that stop Claude Code inventing prices, the homepage, service and area pages that are genuinely different from each other, schema and redirects, the deploy command, and the cutover to your own domain without losing what you already have. The demo is live and you can open it.

The working method behind the rankings: how we choose what to target, build the page, measure it, and let the numbers pick what gets written next. Nine lessons covering SE Ranking and Ahrefs for research, reading the result page by hand, the exact prompts we use to structure a page, Search Console, Bing, IndexNow and GA4 wired up, the weekly read that turns data into decisions, and how ChatGPT, AI Overviews, Perplexity and Grok decide who gets named. Real numbers throughout, every one dated.

For a local business this is usually worth more than the website, and it is free. On a live search we pulled, only one of the first eight results was an independent firm own site, and it sat below the map. Eight lessons: claiming and verifying, the primary category that decides what you appear for, photographs that persuade, getting reviews without breaking the rules, measuring your position across a whole town, and making every listing agree so assistants repeat the right details.

Ranking that produces no phone calls is the most common way this work disappoints. Eight lessons on the thirty seconds after somebody lands: counting what you actually get now, putting the enquiry paths where people look, building a form that really sends through Resend, stopping spam without stopping customers, taking a payment or a deposit with Stripe, a webhook that cannot charge twice, conversion tracking that shows money rather than clicks, and the follow-up most businesses never send.

What a link is really worth to a local business, how to read your own profile, where the good ones come from, and what to never touch. Built on live link data from sites we run.